Area Sales Manager

Wallace Hind LLP; West of England; Remote; GBP 45,000 - 48,000; Full time

Benefits offered by this job

Company Van

Pension Scheme

25 Days Holiday & Bank Holidays

Job summary

Wallace Hind Selection is seeking an Area Sales Manager to own the South West England & Wales territory, driving growth across NHS and private hospitals. You will manage an established base, win new business, and develop opportunities with key departments through compelling demonstrations and value-led conversations.

The role offers a home-based setup with regular travel, a strong bonus structure, and comprehensive product and factory training.

Qualifications

• Experience selling medical devices or capital equipment into hospitals.
• Hunter mentality with ability to open doors and develop opportunities.
• Existing network in South West England or Wales is beneficial.

Responsibilities

• Develop new business across the territory toward an annual target of £200,000–£250,000.
• Identify new NHS/private healthcare customers, projects and opportunities.
• Grow existing customers while building a strong new-business pipeline.

Skills

Business development

Relationship building

Negotiation

Presentation skills

Job description

We are an established international medical equipment manufacturer with a strong reputation for high-quality, customisable products used across the NHS and private healthcare sector. As our Area Sales Manager, you will take ownership of an established South West England & Wales territory with loyal customers, live opportunities and significant potential to rebuild and grow sales.

This is an excellent opportunity for a proactive, confident sales professional who enjoys finding opportunities, opening doors and developing long-term relationships within complex healthcare environments.

BASIC SALARY:

£45,000 - £48,00

BENEFITS:

• OTE circa £65,000-£70,000
• Uncapped commission of 2% - 7% of order value
• Quarterly performance bonus- up to £3,000
• Annual performance bonus - up to £12,000
• Company Van
• Expenses / Initial £1,000 expenses float
• Pension Scheme
• 25 Days Holiday & Bank Holidays, increasing with service
• Full Product & Factory Training

LOCATION:

Home based, covering South West England & Wales with regular travel throughout the territory and to France for company meetings.

COMMUTABLE LOCATIONS:

Cardiff, Bristol, Newport, Gloucester, Cheltenham, Swindon, Bath, Taunton, Exeter, Plymouth

JOB DESCRIPTION:

Area Sales Manager, Territory Sales Manager, Medical Sales Representative - Medical Equipment

Reporting to the UK Managing Director, as our Area Sales Manager, you will take ownership of a territory with an established customer base and plenty of scope for further development. Historically a strong-performing region for the business, the territory has not had the attention it needs over the last 12-18 months, creating an excellent opportunity for a natural salesperson to build relationships, develop existing accounts and win new business.

You will inherit existing customers and active opportunities, including recently secured and developing NHS projects, while having the autonomy to identify and develop your own pipeline. Selling a broad portfolio of medical equipment, you will work with NHS and private hospitals across departments including A&E, Renal, Oncology, Day Surgery and Patient Handling.

KEY RESPONSIBILITIES:

• Develop new business across the territory, working towards an initial annual sales target of approximately £200,000- £250,000
• Identify new customers, projects and opportunities across NHS and private healthcare.
• Develop the existing customer base alongside building a strong new-business pipeline.
• By delivering engaging product demonstrations and presentations you will build relationships with Procurement, EBME, Manual Handling, Estates & Facilities, nursing teams and clinical departments.
• Manage opportunities and negotiate contracts through complex, multi-stakeholder NHS procurement processes with varied sales cycles.

PERSON SPECIFICATION:

We are looking for a confident and proactive salesperson who enjoys developing business rather than simply maintaining existing accounts.

Experience selling medical devices or capital equipment into hospitals would be a distinct advantage, particularly within areas such as Renal, Day Surgery, Chemotherapy/Oncology, A&E, Manual Handling, Estates & Facilities or NHS Procurement. An existing network of healthcare contacts across South West England or Wales would also be highly beneficial.

• A proven track record of successfully developing new business alongside managing existing accounts.
• A genuine hunter mentality with the confidence to approach new customers and stakeholders.
• Experience managing consultative sales processes involving multiple decision makers.
• Strong presentation and product demonstration skills.
• Excellent relationship-building skills and the ability to establish credibility with healthcare professionals.
• Commercial awareness and experience negotiating contracts and commercial terms.
• The autonomy and self-motivation required to manage a substantial field-based territory.
• The resilience and persistence to develop opportunities that can have varied sales cycles.

A full UK Driving Licence and valid Passport.

THE COMPANY:

We are an established international medical equipment manufacturer with a growing UK operation. You'll receive comprehensive product training, including visits to our manufacturing operation in France, while joining a small, friendly UK team where you're trusted to manage and develop your territory independently.

Wallace Hind Selection, alongside our client embrace diversity, champion equality, and foster inclusion to create a work environment where everyone belongs and thrives.