Area Sales Manager

Wallace Hind Selection; Cardiff; Remote; GBP 45,000 - 48,000; Full time

Benefits offered by this job

Company Van

Expenses/Initial £1,000 float

Pension Scheme

25 Days Holiday & Bank Holidays

Full Product & Factory Training

OTE circa £65,000-£70,000

Uncapped commission (2%–7% of order)

Job summary

Wallace Hind Selection are recruiting an Area Sales Manager to own the South West England & Wales territory for a medical equipment manufacturer. You will manage a loyal customer base, pursue live opportunities and drive growth across NHS and private healthcare sectors.

The role is home-based, with regular travel and occasional meetings in France. You will build relationships with procurement, EBME, and clinical teams, deliver product demonstrations and win new business to hit the £200k–£250k

Qualifications

• Proven track record in selling to NHS and private hospitals.
• Experience selling medical equipment or capital equipment is advantageous.
• Willingness for home-based with travel.

Responsibilities

• Develop new business across the territory, aiming for £200,000–£250,000 annual sales.
• Identify NHS and private healthcare opportunities.
• Develop existing customers while building a strong new-business pipeline.
• Demonstrate products and present to procurement, EBME, and clinical teams.
• Negotiate contracts through complex NHS procurement processes.

Skills

Sales experience

Relationship building

Medical devices knowledge

Job description

We are an established international medical equipment manufacturer with a strong reputation for high-quality, customisable products used across the NHS and private healthcare sector. As our Area Sales Manager, you will take ownership of an established South West England & Wales territory with loyal customers, live opportunities and significant potential to rebuild and grow sales.

This is an excellent opportunity for a proactive, confident sales professional who enjoys finding opportunities, opening doors and developing long-term relationships within complex healthcare environments.

BASIC SALARY:

£45,000 - £48,00

BENEFITS:

• OTE circa £65,000-£70,000
• Uncapped commission of 2% - 7% of order value
• Quarterly performance bonus- up to £3,000
• Annual performance bonus - up to £12,000
• Company Van
• Expenses / Initial £1,000 expenses float
• Pension Scheme
• 25 Days Holiday & Bank Holidays, increasing with service
• Full Product & Factory Training

LOCATION:

Home based, covering South West England & Wales with regular travel throughout the territory and to France for company meetings.

COMMUTABLE LOCATIONS:

Cardiff, Bristol, Newport, Gloucester, Cheltenham, Swindon, Bath, Taunton, Exeter, Plymouth

JOB DESCRIPTION:

Area Sales Manager, Territory Sales Manager, Medical Sales Representative - Medical Equipment

Reporting to the UK Managing Director, as our Area Sales Manager, you will take ownership of a territory with an established customer base and plenty of scope for further development. Historically a strong-performing region for the business, the territory has not had the attention it needs over the last 12-18 months, creating an excellent opportunity for a natural salesperson to build relationships, develop existing accounts and win new business.

You will inherit existing customers and active opportunities, including recently secured and developing NHS projects, while having the autonomy to identify and develop your own pipeline. Selling a broad portfolio of medical equipment, you will work with NHS and private hospitals across departments including A&E, Renal, Oncology, Day Surgery and Patient Handling.

KEY RESPONSIBILITIES:

• Develop new business across the territory, working towards an initial annual sales target of approximately £200,000- £250,000
• Identify new customers, projects and opportunities across NHS and private healthcare.
• Develop the existing customer base alongside building a strong new-business pipeline.
• By delivering engaging product demonstrations and presentations you will build relationships with Procurement, EBME, Manual Handling, Estates & Facilities, nursing teams and clinical departments.
• Manage opportunities and negotiate contracts through complex, multi-stakeholder NHS procurement processes with varied sales cycles.

PERSON SPECIFICATION:

Area Sales Manager, Territory Sales Manager, Medical Sales Representative - Medical Equipment

We are looking for a confident and proactive salesperson who enjoys developing business rather than simply maintaining existing accounts.

Experience selling medical devices or capital equipment into hospitals would be a distinct advantage, particularly within areas such as Renal, Day Surgery, Chemotherapy/Oncology, A&