Area Sales Manager

Recruitment Services UK; Gloucester; Hybrid; GBP 36,000 - 44,000; Full time

Benefits offered by this job

Car allowance

Private healthcare

Hybrid working

Job summary

Herz Valves UK Ltd is actively seeking an experienced Area Sales Manager to drive growth across the Southwest. The role is field-based with strong emphasis on building long-term client relationships, securing new business, and delivering on commercial KPIs.

You’ll consult with a varied client base, understand technical requirements, and work with internal teams to ensure excellent service. Hybrid working and regular travel to Peterborough are involved.

Qualifications

• Experience in field sales or area sales management in a B2B environment.
• Ability to build and maintain strong client relationships.
• Strong commercial awareness with KPI focus.
• Full UK driving licence is required.

Responsibilities

• Develop and grow a defined sales territory across the Southwest.
• Cultivate long-term relationships to maximise spend and reduce attrition.
• Identify and secure new business opportunities with SMEs, merchants, architects.
• Consult with clients to understand technical requirements and provide value-led solutions.
• Monitor spend, margins and retention; address risks proactively.
• Meet agreed KPIs, sales targets and growth objectives.
• Maintain accurate activity, pipeline and forecasts; attend quarterly meetings at head office.

Skills

Field sales

Client relationships

KPI-driven

UK driving licence

Job description

Job Title: Area Sales Manager

Territory: Southwest

Location: Field-based

Head Office: Peterborough

Overview

Herz Valves UK Ltd is seeking an experienced and motivated Area Sales Manager to manage and grow their customer base across the Southwest. This is a field-based role focused on building long-term relationships, developing new business, and managing existing accounts, with a strong emphasis on commercial performance, spend management, and customer retention.

A technical background would be a distinct advantage, enabling effective consultation with customers and stakeholders across a varied client base.

Key Responsibilities

• Develop, manage, and grow a defined sales territory across the Southwest
• Cultivate strong, long-term relationships with existing customers to maximise spend and reduce attrition
• Identify and secure new business opportunities, selling to SMEs, merchants, architects, and related stakeholders
• Work closely with clients to understand technical requirements and provide value-led solutions
• Monitor customer spend, margins, and retention, taking proactive steps to address risks
• Deliver against agreed KPIs, sales targets, and growth objectives
• Maintain accurate records of activity, pipeline, and forecasts
• Attend quarterly sales meetings at the Peterborough head office
• Work collaboratively with internal teams to ensure excellent customer service and delivery
• Friday afternoon is generally used as a home office day for administration, planning, and follow-ups

Skills & Experience

• Proven experience in field sales or area sales management within a B2B environment
• Demonstrated ability to build and maintain strong client relationships
• Experience managing accounts, controlling spend, and reducing customer attrition
• A technical background or strong technical understanding is highly advantageous
• Confident selling to SMEs, merchants, architects, and similar customer groups
• Strong commercial awareness and ability to work to KPIs
• Self-motivated, organised, and comfortable working autonomously
• Full UK driving licence

Salary & Benefits

• Basic salary: £40,000 per annum

Commission: % of annual salary

Company car: Car Allowance £5000

Fuel Card (Radius)

Healthcare: Private healthcare provided (MediCash)

Option to add family members at additional cost

Holiday

20 days annual leave

Plus 4 days reserved for Christmas shutdown

Additional holiday entitlement awarded based on length of service

Working Pattern

Field-based role with hybrid working

Friday afternoon typically used as a home office day

Quarterly travel to Peterborough for sales meetings