Area Sales Manager

GCS Associates; Watford; On-site; GBP 42,000 - 47,000; Full time

Job summary

A leading technical supplier in the HVACR industry is seeking an ambitious Area Sales Manager to drive business development in South & East England. The role involves developing sales strategies, maintaining customer relationships, and identifying new business opportunities. Candidates should have proven sales experience, strong negotiation skills, and be willing to travel. Competitive salary of £42,000 - £47,000 plus bonuses and company car are offered.

Benefits

Company car

Pension

Ongoing technical and sales training

Opportunities for career advancement

Qualifications

• Proven experience in internal/area sales or account management within HVACR or engineering sectors.
• Driven, self-motivated, capable of working autonomously and as part of a team.
• Willingness to travel within the assigned area; full driving licence required.

Responsibilities

• Develop and execute targeted sales strategies to achieve area goals.
• Build and maintain profitable relationships with customers and contractors.
• Identify new business opportunities and expand market reach.

Skills

Negotiation skills

Relationship management

Problem-solving skills

Communication skills

Presentation abilities

Job description

Role: Area Sales Manager

Industry: HVACR Components

Region: South & East England

Salary: £42,000 - £47,000 (DOE) plus bonuses, company car

Our client is a leading technical supplier of specialist components to the refrigeration, air conditioning, process heating, and HVACR markets, renowned for quality, service, and technical expertise.

The Opportunity

Due to continued growth and innovation, our client is seeking an ambitious Area Sales Manager to drive business development and relationship management across a designated sales territory. This high-profile position offers excellent scope for career progression within a supportive, well-established technical sales team.

Key Responsibilities

• Develop and execute targeted sales strategies to achieve and exceed area goals.
• Build and maintain profitable relationships with existing customers, OEMs, and contractors.
• Identify new business opportunities, expand market reach, and promote specialist components for HVACR and industrial applications.
• Deliver technical advice and solutions to support clients' projects and procurement needs.
• Monitor and analyze area sales performance, producing regular reports for senior management.
• Collaborate with product and technical teams to ensure customer satisfaction.

Area Sales Manager Profile

• Proven experience in internal/area sales or account management within the HVACR, engineering, technical, or distribution sectors.
• Strong negotiation, relationship management, and problem-solving skills.
• Driven, self‑motivated, and capable of working autonomously as well as part of a wider sales team.
• Excellent communication and presentation abilities.
• Willingness to travel within the assigned area; full driving licence required.

Rewards

• Competitive basic salary plus uncapped bonus scheme.
• Company car, pension, and full business expenses.
• Ongoing technical and sales training.
• Opportunities for career advancement with a forward‑thinking employer.

For further information on this and other Area Sales Manager positions, apply online and one of our team will be in touch to discuss.