Area Sales Manager

Forterra Plc; Essex; Remote; GBP 42,000 - 64,000; Full time

Job summary

Forterra plc in the United Kingdom is seeking an Area Sales Manager to join the Commercial Team. This field-based role will focus on growing a defined territory, building lasting customer relationships and delivering ambitious growth across our brick, block, and construction materials portfolio.

You will travel within your region, manage a healthy sales pipeline in Salesforce, and work with our partner to maximise coverage.

Qualifications

• Proven success in sales, business development or account management.
• Strong understanding of territory management and sales pipeline development.
• Commercially minded, with experience managing pricing, margin and profitability.
• Experience using CRM systems, ideally Salesforce.
• Excellent negotiation, influencing and relationship-building skills.
• Ability to identify, develop and convert opportunities into profitable business.
• Strong communication skills with the confidence to engage stakeholders at all levels.
• Effective planning, organisation and time management skills.
• Customer-focused approach with the ability to resolve issues and challenges.
• Full UK driving licence.

Responsibilities

• Identify, develop and secure profitable new business opportunities.
• Grow revenue and market share within existing and prospective customer accounts.
• Deliver ambitious sales, margin and growth targets.
• Build strategic relationships with customers, becoming their trusted partner of choice.
• Create, manage and convert a healthy pipeline of opportunities using Salesforce CRM.
• Collaborate with partners to maximise territory coverage and opportunity conversion.
• Focus activity on high-potential accounts while ensuring all opportunities are managed.
• Maximise profitability through pricing, product mix and negotiations.
• Represent Forterra at customer events and industry functions.
• Stay ahead of market trends and competitor activity.

Skills

Sales

Territory management

Pipeline development

Negotiation

Relationship building

CRM (Salesforce)

Education

Sales qualification

Tools

Salesforce

Job description

Contract Type: Permanent, Full-Time

Hours: 40 per week, Monday – Friday,

Location: Field Based

We are looking for a driven, commercially astute Area Sales Manager to join our high-performing Commercial Team and play a key role in delivering our ambitious growth plans.

If you thrive on winning new business, building lasting customer relationships, and delivering commercial success, this could be your next career move.

About the role

This isn't just another sales role.

You'll have the opportunity to influence growth across a diverse and respected product portfolio, work with key customers across your region, and make a real impact on the success of the business. You'll be empowered to develop new opportunities, grow market share, and position Forterra as the supplier of choice within the construction and building materials sector.

This is a role for someone who enjoys being out in the market, meeting customers, uncovering opportunities, and turning prospects into long‑term partnerships.

Key Responsibilities

As an Area Sales Manager, you'll take ownership of a defined territory, driving profitable growth across our market-leading portfolio of Brick, Block, Aggregate and Bison products.

You will:

• Identify, develop and secure profitable new business opportunities.
• Grow revenue and market share within existing and prospective customer accounts.
• Deliver ambitious sales, margin and growth targets.
• Build strategic relationships with customers, becoming their trusted partner of choice.
• Create, manage and convert a healthy pipeline of opportunities using Salesforce CRM.
• Work closely with our business development partner at Whittlesey to maximise territory coverage and opportunity conversion.
• Focus your activity on high‑potential accounts while ensuring all opportunities are effectively managed.
• Maximise profitability through effective pricing, product mix and commercial negotiation.
• Collaborate with our Customer Experience team to deliver outstanding service and customer satisfaction.
• Plan and manage your territory effectively, conducting a minimum of four customer visits per day.
• Represent Forterra at customer events, exhibitions and industry functions.
• Stay ahead of market trends, competitor activity and emerging opportunities.

The role involves regular travel throughout your region, with occasional overnight stays.

About you

We are looking for someone who has:

Essential Experience & Skills

• Proven success in sales, business development or account management.
• Strong understanding of territory management and sales pipeline development.
• Commercially minded, with experience managing pricing, margin and profitability.
• Experience using CRM systems, ideally Salesforce.
• Excellent negotiation, influencing and relationship‑building skills.
• Ability to identify, develop and convert opportunities into profitable business.
• Strong communication skills with the confidence to engage stakeholders at all levels.
• Effective planning, organisation and time management skills.
• Customer‑focused approach with the ability to professionally resolve issues and challenges.
• Full UK driving licence.

Desirable

• Sales, business or commercial qualification

We are looking for someone who is ambition, resilient, pro‑active and self‑motivated. We don’t expect you to tick every box. If you bring the mindset, curiosity and drive to make an impact, we’d love to hear from you.