Area Sales Manager

Forterra Building Products Ltd; Northampton; On-site; GBP 40,000 - 65,000; Full time

Job summary

Forterra Building Products Ltd is seeking a driven Area Sales Manager to join our Commercial Team. You will own a defined territory, win new business, grow revenue and build lasting partnerships across our Brick, Block, Aggregate and Bison product portfolio.

You will travel across your region, visit customers regularly, and work with Whittlesey on coverage to maximise opportunities. A strong track record in sales andTerritory management is essential.

Qualifications

• Proven success in sales, business development or account management.
• Strong understanding of territory management and sales pipeline development.
• Commercially minded with experience managing pricing, margin and profitability.
• Experience using CRM systems, ideally Salesforce.

Responsibilities

• Identify, develop and secure profitable new business opportunities.
• Grow revenue and market share within existing and prospective customer accounts.
• Deliver ambitious sales, margin and growth targets.
• Build strategic relationships with customers, becoming their trusted partner of choice.
• Create, manage and convert a healthy pipeline of opportunities using Salesforce CRM.
• Work closely with our business development partner at Whittlesey to maximise territory coverage and opportunity conversion.
• Focus activity on high-potential accounts while ensuring opportunities are effectively managed.
• Maximise profitability through effective pricing, product mix and commercial negotiation.
• Collaborate with our Customer Experience team to deliver outstanding service and customer satisfaction.
• Plan and manage your territory effectively, conducting a minimum of four customer visits per day.
• Represent Forterra at customer events, exhibitions and industry functions.
• Stay ahead of market trends, competitor activity and emerging opportunities.

Skills

Sales experience

Business development

Account management

Territory management

Sales pipeline development

Negotiation

Relationship-building

Communication skills

Planning & time management

Full UK driving licence

Tools

Salesforce

Job description

We are looking for a driven, commercially astute Area Sales Manager to join our high-performing Commercial Team and play a key role in delivering our ambitious growth plans.

If you thrive on winning new business, building lasting customer relationships, and delivering commercial success, this could be your next career move.

About the role

This isn't just another sales role.

You'll have the opportunity to influence growth across a diverse and respected product portfolio, work with key customers across your region, and make a real impact on the success of the business. You'll be empowered to develop new opportunities, grow market share, and position Forterra as the supplier of choice within the construction and building materials sector.

This is a role for someone who enjoys being out in the market, meeting customers, uncovering opportunities, and turning prospects into long-term partnerships.

Key Responsibilities

As an Area Sales Manager, you'll take ownership of a defined territory, driving profitable growth across our market-leading portfolio of Brick, Block, Aggregate and Bison products.

You will:

• Identify, develop and secure profitable new business opportunities.
• Grow revenue and market share within existing and prospective customer accounts.
• Deliver ambitious sales, margin and growth targets.
• Build strategic relationships with customers, becoming their trusted partner of choice.
• Create, manage and convert a healthy pipeline of opportunities using Salesforce CRM.
• Work closely with our business development partner at Whittlesey to maximise territory coverage and opportunity conversion.
• Focus your activity on high-potential accounts while ensuring all opportunities are effectively managed.
• Maximise profitability through effective pricing, product mix and commercial negotiation.
• Collaborate with our Customer Experience team to deliver outstanding service and customer satisfaction.
• Plan and manage your territory effectively, conducting a minimum of four customer visits per day.
• Represent Forterra at customer events, exhibitions and industry functions.
• Stay ahead of market trends, competitor activity and emerging opportunities.

The role involves regular travel throughout your region, with occasional overnight stays.

About you

We are looking for someone who has:

Essential Experience & Skills

• Proven success in sales, business development or account management.
• Strong understanding of territory management and sales pipeline development.
• Commercially minded, with experience managing pricing, margin and profitability.
• Experience using CRM systems, ideally Salesforce.
• Excellent negotiation, influencing and relationship-building skills.
• Ability to identify, develop and convert opportunities into profitable business.
• Strong communication skills with the confidence to engage stakeholders at all levels.
• Effective planning, organisation and time management skills.
• Customer-focused approach with the ability to professionally resolve issues and challenges.
• Full UK driving licence.

Desirable

• Sales, business or commercial qualification

We are looking for someone who is ambition, resilient, pro-active and self-motivated. We don’t expect you to tick every box. If you bring the mindset, curiosity and drive to make an impact, we’d love to hear from you.