Area Sales Manager

Briggs Equipment; Maidenhead; Hybrid; GBP 40,000 - 65,000; Full time

Benefits offered by this job

Contributory pension scheme with boss

Paycare and eyecare health scheme

High street discounts

Job summary

Forkway, part of Briggs Equipment, is seeking an Area Sales Manager in Maidenhead to drive equipment sales and grow market share across a defined postcode region. You will manage renewals, build a robust pipeline, and provide tailored materials handling solutions to customers and prospects.

You will develop territory plans, maintain CRM data integrity, and work with internal teams to deliver exceptional service and profitable growth.

Qualifications

• Degree educated or qualified through equivalent professional experience.
• Proven ability to influence, negotiate and build credibility with customers at all levels.
• Experience of developing and implementing effective account plans to drive customer growth and retention.
• Experience selling equipment, service agreements and long-term commercial contracts.

Responsibilities

• Drive equipment sales across a designated territory and deliver against revenue targets.
• Develop and maintain a strong pipeline of customers and prospects.
• Manage contract renewals and provide tailored materials handling solutions.
• Maintain accurate customer records and utilise CRM for pipeline visibility.
• Prepare quotations and equipment orders accurately and efficiently.
• Develop and implement a territory sales and marketing plan.
• Build long-term customer relationships and deliver exceptional service.
• Collaborate with customers, suppliers and internal teams to meet objectives.
• Conduct structured customer visits and identify new opportunities.
• Support business growth through proactive development strategies.

Skills

Territory sales management

Negotiation

Account management

Relationship building

CRM proficiency

MS Office

Industry knowledge: materials handling

Education

Degree educated or equivalent experience

Tools

CRM systems

MS Excel

ERP / SAP

Job description

The Opportunity: Area Sales Manager

Contract: Permanent

Location: Maidenhead

Forkway is one of the UK's leading materials handling solutions providers, employing around 100 people across three Handling Centres and a nationwide network of strategically located service centres.

As an Area Sales Manager, you will be responsible for driving equipment sales across a designated territory, developing strong relationships with both existing and prospective customers to increase market share, revenue and profitability. You will proactively identify new business opportunities, manage contract renewals, and maintain a robust pipeline of customers and prospects within your region.

The role requires effective territory management, with responsibility for developing sales opportunities across designated postcode areas and delivering against agreed revenue and unit sales targets. By understanding customer needs and providing tailored materials handling solutions, you will play a key role in supporting the continued growth and success of the business.

The Impact you will have:

• Champion and promote all aspects of Health & Safety, ensuring compliance with company policies, procedures, and initiatives at all times.
• Drive sales of the full range of new and used materials handling equipment, alongside non-core products and other company services.
• Develop and implement an effective territory sales and marketing plan to maximise market coverage and identify growth opportunities.
• Maintain accurate customer records and ensure all relevant information is recorded within company systems.
• Utilise and maintain the CRM system effectively to support territory management, reporting accuracy, pipeline visibility, and data integrity.
• Work closely with customers, suppliers, and internal departments to deliver an exceptional level of customer service.
• Prepare and process customer quotations and equipment orders accurately and efficiently.
• Make sound commercial decisions that support long-term customer relationships while delivering sustainable and profitable business growth.
• Manage a structured programme of customer and prospect visits, providing expert support and ensuring a market-leading customer experience.
• Execute a proactive business development strategy to strengthen customer relationships, identify new opportunities, and promote the full portfolio of company products and services.
• Undertake any additional duties reasonably requested by the Regional Sales Director in support of business objectives.

What will help you to excel in this role:

• Degree educated or qualified through equivalent professional experience.
• Previous experience within a similar sales or account management role is desirable.
• Proven ability to influence, negotiate and build credibility with customers at all levels.
• Demonstrable direct sales experience, ideally within capital equipment, logistics, materials handling, or a related industry.
• Strong commercial awareness with a good understanding of market trends, customer requirements, and business objectives.
• Knowledge of warehousing, storage and logistics solutions would be advantageous.
• Experience of developing and implementing effective account plans to drive customer growth and retention.
• Excellent communication and presentation skills, with the ability to engage confidently both verbally and in writing.
• Proficient in the use of Microsoft Office applications and CRM systems.
• Experience selling equipment, service agreements, and long-term commercial contracts.
• Strong organisational skills with the ability to manage and prioritise a busy and varied workload.
• Good understanding of different contract types and commercial agreements.
• Ability to build rapport quickly and develop strong, long-lasting customer relationships.
• Self-motivated, results-driven, and capable of working independently while contributing effectively as part of a wider team.
• Professional, customer-focused approach with a commitment to delivering exceptional service.

What you can expect from us:

• Negotiable base salary
• Future development and career opportunities
• Contributory pension scheme with employer contributions
• Paycare and eyecare health scheme
• High street discounts

If you require any reasonable adjustments to assist you in the interview process, then please contact a member of the Recruitment team and inform them prior to attending so we can ensure these are met