Area Director of Sales and Marketing

Highgate Hotels L.P.; East Hampshire; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player in the hospitality sector is seeking a dynamic Area Director of Sales & Marketing to oversee sales strategies for multiple hotels. This pivotal role involves leading revenue strategies, analyzing market trends, and developing marketing communications plans to enhance hotel positioning. With a focus on collaboration and team leadership, the successful candidate will drive performance and maximize asset value across a diverse portfolio. This is an exciting opportunity for those looking to expand their multi-hotel oversight experience and take on larger regional responsibilities in a thriving environment.

Qualifications

• 5+ years in a leadership role in hotel sales and marketing.
• Experience with multiple hotel oversight preferred.
• Strong knowledge of market segments and distribution channels.

Responsibilities

• Lead revenue strategies for multiple hotels across key segments.
• Develop marketing and sales plans aligned with hotel positioning.
• Manage and develop a team of Senior Sales Managers.

Skills

Sales Strategy

Market Analysis

Team Leadership

Communication Skills

Strategic Planning

Education

Bachelor's Degree in Business or Hospitality

Tools

DELPHI

Sales Automation Tools

PMS Systems

MS Office

Job description

Compensation Type

Yearly

Highgate Hotels

Highgate is a leading real estate investment and hospitality management company widely recognized as an innovator in the industry. It is the dominant player in major U.S. gateway cities including New York, Boston, Miami, San Francisco, and Honolulu, with a growing presence in Europe, the Caribbean, and Latin America. The company offers expert guidance through all stages of the property cycle, from planning and development to recapitalization or disposition. Highgate has a proven track record of developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, with a focus on contemporary programming and digital expertise. They utilize industry-leading revenue management tools to identify and predict market dynamics, driving performance and maximizing asset value. The executive team comprises experienced hotel management leaders, making Highgate a trusted partner for top ownership groups and major hotel brands. The company maintains offices in New York, London, Dallas, Los Angeles, Miami, Seattle, and Waikiki. More information can be found at www.highgate.com.

Location

Holiday Inn & Suites Phoenix Airport North

Overview

The Area Director of Sales & Marketing is responsible for overseeing and managing sales strategies for a collection of 5 hotels in the Phoenix, AZ area, including Hilton Phoenix Airport, Crowne Plaza Phoenix Airport, Holiday Inn & Suites Phoenix Airport North, Holiday Inn Phoenix-Chandler, and Hampton Inn & Suites Scottsdale/Riverwalk. This role involves leading revenue strategies for key segments such as group and volume transient, staying ahead of market trends, analyzing market share, and directing sales teams to meet or exceed revenue targets. The position also entails developing and executing marketing communications plans to achieve desired hotel positioning and managing the sales and marketing budget to support revenue goals. This role is an excellent stepping stone for gaining multi-hotel oversight experience, paving the way for larger regional responsibilities.

Responsibilities

• Lead and drive top-line revenue for primary and area hotels across key sales segments, including overseeing sales leaders at assigned hotels.
• Assess market trends, market share, and the competitive environment, reacting proactively to changes.
• Develop and implement marketing and sales plans aligned with hotel positioning and budget constraints.
• Act as the voice of the customer, communicating key issues across the organization.
• Utilize data from Smith Travel Research, P&L statements, sales forecasts, and other reports to inform strategies.
• Understand and communicate market demand, economic factors, and supply/demand dynamics.
• Conduct competitive reviews, SWOT analyses, and monitor new supply developments.
• Develop plans to penetrate primary markets based on geographic source data.
• Manage key accounts and develop strategies for key segments.
• Design sales deployment schemes and assign market territories.
• Set and manage sales goals to meet budget and market share targets.
• Oversee group pace and sales activity, including travel schedules.
• Manage owner relations, communications, and expectations for all hotels in the area.
• Lead and develop a team of Senior Sales Managers in the designated area.

Qualifications

• Minimum of 5 years’ experience as a Director of Sales & Marketing or equivalent leadership role, with prior hotel sales experience.
• Experience overseeing multiple hotels preferred.
• Experience communicating with ownership groups and asset management.
• Proficient in sales automation tools (e.g., DELPHI, STS) and PMS systems.
• Collaborative experience with revenue management and operations teams.
• Strong knowledge of market segments, distribution channels, and strategic planning.
• Excellent communication and presentation skills.
• Strong interpersonal skills and team leadership ability.
• Proficient in MS Office (Word, Excel, PowerPoint).
• Ability to multitask and prioritize effectively to meet deadlines.