AI-Driven Performance Creative Lead

MoneyGram; United Kingdom; Presencial; GBP 90.000 - 130.000; Jornada completa

Descripción de la vacante

MoneyGram is seeking a Performance Creative Lead to build and lead a high-impact team focused on performance across global markets. You will own the creative system, testing frameworks and localisation, while still producing hands-on work to raise the bar.

You’ll partner with Growth Marketing to translate data into creative decisions, define what to test and scale, and ensure the team delivers at pace with AI-enabled workflows and strong collaboration with Creative Operations.

Formación

• 8+ years in creative leadership with proven impact on performance.
• A portfolio of paid media creative with measurable results.
• Experience turning customer insights into testable ideas.
• Direct people management and coaching experience.
• Experience building a performance creative system with testing frameworks.
• Hands-on content creation across hooks, scripts, visuals.
• Ability to scale creative across markets and channels.
• Proficiency with AI tools to enhance creativity while maintaining judgment.
• Conviction plus evidence-based decision making.
• Clear written and verbal communication.

Responsabilidades

• Build and lead a creative team focused on performance.
• Define what gets tested and scaled.
• Turn customer insights into testable creative ideas.
• Develop and implement a performance creative system.
• Collaborate with Growth Marketing and Creative Operations.
• Implement AI-driven workflows and tooling.
• Produce hands-on creative work to mentor the team.
• Ensure brand safety, compliance, and channel native content.
• Improve CAC through data-informed creative decisions.
• Scale output across global markets.

Conocimientos

Creative leadership

Performance marketing

Team building

Cross-functional collaboration

AI in creative

Data-driven decision making

Descripción del empleo

MoneyGram is seeking a Performance Creative Lead to build and lead a high-impact team focused on performance across global markets. You will own the creative system, testing frameworks and localisation, while still producing hands-on work to raise the bar.

You’ll partner with Growth Marketing to translate data into creative decisions, define what to test and scale, and ensure the team delivers at pace with AI-enabled workflows and strong collaboration with Creative Operations.