AI-Driven Performance Creative Lead

MoneyGram International; United Kingdom; Remote; GBP 120,000 - 180,000; Full time

Job summary

MoneyGram International is seeking a Performance Creative Lead who can act as a player-coach, building a team that writes and tests the work while still doing hands-on creative. You will own the performance creative system—strategy, team, testing frameworks and output—scaling high‑performing ads across global markets, with paid social as core focus.

You’ll partner with Growth Marketing and Creative Operations to translate performance data into creative decisions, set what to test, improve and

Qualifications

• 8+ years in creative leadership with measurable impact.
• A portfolio of paid media creative with results.
• Strong hypothesis-driven testing and learning.
• Experience building and mentoring teams.
• Proven ability to scale high‑volume creative.

Responsibilities

• Build and lead a performance creative system and team.
• Define testing frameworks and localization strategies.
• Collaborate with Growth Marketing to translate data into creative decisions.
• Balance speed and quality while expanding across markets.
• Implement AI-enabled workflows to speed production.
• Maintain brand compliance across channels.

Skills

Creative leadership

Portfolio ownership

Hypothesis-driven testing

Team development

AI-driven creative

Performance marketing

Tools

AI tools

Job description

MoneyGram International is seeking a Performance Creative Lead who can act as a player-coach, building a team that writes and tests the work while still doing hands-on creative. You will own the performance creative system—strategy, team, testing frameworks and output—scaling high‑performing ads across global markets, with paid social as core focus.

You’ll partner with Growth Marketing and Creative Operations to translate performance data into creative decisions, set what to test, improve and