AI-Driven Growth Creative Director (Hybrid)

Flo Health; Greater London; Hybrid; GBP 125,000 - 150,000; Full time

Benefits offered by this job

Competitive salary and annual reviews

Performance incentive scheme

Paid holiday, sick leave, and female健康

Job summary

Flo Health is seeking a Creative Leader to drive end-to-end creative strategy, from brand to performance, production and AI. You will head a 20-person team and shape a fast, data-driven production engine focused on growth and measurable impact.

The role blends brand storytelling with performance marketing, requiring an AI-first mindset and a track record of delivering creative that moves metrics while pushing the boundaries of innovation.

Qualifications

• Experience leading creative in customer-facing tech with performance marketing as growth engine.
• Ability to quantify creative value and impact on business metrics.
• Proven track record in brand strategy and AI-powered production.

Responsibilities

• Own creative strategy end-to-end across brand, performance, production and AI.
• Lead a 20-person creative team covering strategy, motion, design, UGC and ops.
• Build a faster, smarter production engine with measurable KPIs.

Skills

Creative leadership

Performance marketing

AI-first approach

Brand strategy

Data-driven decisions

Growth mindset

Tools

Generative AI tools

Job description

Flo Health is seeking a Creative Leader to drive end-to-end creative strategy, from brand to performance, production and AI. You will head a 20-person team and shape a fast, data-driven production engine focused on growth and measurable impact.

The role blends brand storytelling with performance marketing, requiring an AI-first mindset and a track record of delivering creative that moves metrics while pushing the boundaries of innovation.