Creative Director – Growth, AI & Brand Performance

Flo Health Inc.; Greater London; Hybrid; GBP 90,000 - 140,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Performance incentive scheme

Sabbatical benefits

Health & wellbeing perks

Job summary

Flo Health Inc. is seeking a Creative leader to turn creativity into a growth engine. You’ll own creative strategy end to end and lead a 20-person team across strategy, motion, design, UGC and production ops to deliver assets that move culture and business metrics.

You’ll unlock new audiences, build a faster production engine, and push AI-driven workflows while ensuring craft remains non-negotiable. This role blends brand, performance, and AI at scale.

Qualifications

• Led creative in customer-facing tech with performance marketing focus.
• Demonstrated ability to quantify creative impact on business metrics.
• Benchmarked brand work against media plans and ensured alignment.
• Applied AI tools in production while preserving craft.
• Innovated and pushed creative boundaries with measurable results.
• Built and coached high-performing creative teams.

Responsibilities

• Own end-to-end creative strategy: brand platform to assets across channels.
• Drive CPA, subscription payback, and budget-aligned creative decisions.
• Unlock new audiences via structured testing and scalable production.
• Lead a 20-person team across strategy, motion, design, UGC and ops.
• Advance AI-driven production while maintaining human craft where needed.
• Develop a unified per-platform creative performance dashboard.

Skills

Creative leadership

Performance marketing

AI-first

Brand positioning

Team building

Data-driven decisions

Content strategy

Tools

Generative AI tools

Job description

Flo Health Inc. is seeking a Creative leader to turn creativity into a growth engine. You’ll own creative strategy end to end and lead a 20-person team across strategy, motion, design, UGC and production ops to deliver assets that move culture and business metrics.

You’ll unlock new audiences, build a faster production engine, and push AI-driven workflows while ensuring craft remains non-negotiable. This role blends brand, performance, and AI at scale.