Performance Creative Lead

ALFA AI GmbH; Greater London; Hybrid; GBP 63,000 - 77,000; Full time

Job summary

ALFA AI GmbH in London is seeking a Performance Creative Lead to drive creative performance across paid media, with a data-driven approach to acquisition and growth in a rapidly scaling health tech business. You’ll own creative strategy, testing, and collaboration with designers and editors to deliver high-performing assets that resonate with international audiences.

Based in London with a hybrid work model, you’ll partner with the growth and acquisition teams to scale concepts, present insights

Qualifications

• 3–5 years' experience in performance creative in a DTC or ecommerce business.
• Strong understanding of paid social performance, especially Meta.
• Experience using performance data to shape creative strategy.
• Ability to run structured creative testing across hooks, angles, concepts, formats and audiences.

Responsibilities

• Own performance creative strategy across paid social, particularly Meta.
• Analyze creative performance to identify winning concepts, understand what isn't working and uncover new opportunities.
• Turn performance data and audience insights into creative direction across hooks, angles, messaging and formats.
• Build and manage a structured creative testing framework, from ideation and briefing through to testing and scaling.
• Work closely with designers, editors and creators to develop and iterate high-performing assets.
• Write clear, data-led creative briefs aligned with audience insights and commercial objectives.
• Build repeatable processes that connect creative production with paid media performance.
• Identify opportunities to improve creative effectiveness across audiences, formats and messaging.
• Partner with the acquisition team to ensure creative strategy supports wider growth objectives.
• Present actionable creative and commercial insights to senior leadership.

Skills

Performance creative

Creative strategy

Data analysis

Paid social

Meta platforms

Creative testing

Acquisition growth

Job description

Global Health Tech Scale-Up

London – Hybrid

£70,000 + Benefits

1M+ customers. 40+ countries. One of the fastest-growing companies in the UK.

We're partnering with a global health tech scale-up that's disrupting a multi-billion-pound industry with a product-led DTC model and a rapidly growing international customer base.

They're now looking for a Performance Creative Lead to drive creative performance across paid media, using data, testing and creative strategy to improve customer acquisition and accelerate growth.

This is a role with real ownership. Sitting at the intersection of creative, paid media and growth, you'll use performance insights to shape creative direction, build a structured testing process and scale the concepts that deliver results.

The Role

• Own performance creative strategy across paid social, particularly Meta
• Analyse creative performance to identify winning concepts, understand what isn't working and uncover new opportunities
• Turn performance data and audience insights into creative direction across hooks, angles, messaging and formats
• Build and manage a structured creative testing framework, from ideation and briefing through to testing and scaling
• Work closely with designers, editors and creators to develop and iterate high-performing assets
• Write clear, data-led creative briefs aligned with audience insights and commercial objectives
• Build repeatable processes that connect creative production with paid media performance
• Identify opportunities to improve creative effectiveness across audiences, formats and messaging
• Partner with the acquisition team to ensure creative strategy supports wider growth objectives
• Present actionable creative and commercial insights to senior leadership

What We're Looking For

• 3–5 years' experience in performance creative, ideally within a DTC or ecommerce business
• Strong understanding of paid social performance, particularly Meta
• Experience using performance data to shape creative strategy and improve results
• A solid understanding of creative testing across hooks, angles, concepts, formats and audiences
• Experience building or managing structured creative testing processes
• Commercially minded, with the ability to connect creative decisions to acquisition performance
• Comfortable collaborating with designers, editors, creators and paid media teams
• Naturally curious about what makes creative perform and how to replicate success
• Proactive, analytical and comfortable taking ownership in a fast-paced, high-growth environment