Meta Growth & Creative Performance Lead

AtlasBrands; Greater London; Remote; GBP 150,000 - 250,000; Full time

Job summary

AtlasBrands seeks a Head of Performance Creative (Meta) to own the Meta channel end-to-end, acting as the CEO of acquisition and leading direct-response creative strategy across the business.

You will study market trends, craft high-converting hooks, and build a pod-based creative department to scale revenue while preserving unit economics and account health. The role requires 50+ hour weeks and global remote collaboration with a US EST overlap.

Qualifications

• DTC brands scale to $100K+/day via Meta ads, with catalog depth.
• Direct-response creative expertise and market trend analysis.
• Experience resolving policy flags and ad rejections in high‑risk verticals (supplements/health).
• Willing to work 50+ hours/week, high‑tempo environment.
• Own Meta channel end‑to‑end as a true CEO of Meta.
• Leverage AI tools to automate data workflows and dashboards.

Responsibilities

• Audit active ad accounts and transition incumbents into a dedicated Creative Strategist role.
• Set staged growth targets and a standardized launch protocol for rapid brand scale.
• Shift brands to break-even targets through retention and margin optimization.
• Troubleshoot ad rejections and policy flags; maintain spend with backup account infrastructure.
• Design and staff pod architectures; build high‑performance creative teams.
• Develop AI-driven dashboards tracking spend, CAC, payback, and win/rejection rates.

Skills

High ad spend

Direct-response mastery

Policy risk handling

Willing to work long hours

Full channel ownership

AI-driven automation

Tools

Claude

GPTs

Job description

AtlasBrands seeks a Head of Performance Creative (Meta) to own the Meta channel end-to-end, acting as the CEO of acquisition and leading direct-response creative strategy across the business.

You will study market trends, craft high-converting hooks, and build a pod-based creative department to scale revenue while preserving unit economics and account health. The role requires 50+ hour weeks and global remote collaboration with a US EST overlap.