AI-Driven Marketing Operations Lead

Mimecast Limited; Greater London; Presencial; GBP 60 000 - 90 000; Tempo integral

Resumo da oferta

Mimecast Limited is seeking a Marketing Operations Manager in London to lead end-to-end lead management, including campaign orchestration, predictive scoring, enrichment, and routing to the right recipients for timely follow‑up.

You will own the model and the tools (Marketo, Salesforce) used to drive demand generation, data quality, and routing decisions while partnering with GTM, IT and Legal to deliver scalable AI-powered workflows.

Qualificações

• Solid experience marketing operations, demand generation operations, with direct ownership of lead management, scoring, routing and data quality.
• Hands-on experience with Marketo and Salesforce, including how lead and account data flows between them.
• Experience with intent and automation platforms such as 6Sense, Clay, G2 and Usergems. Understand signal quality, not just tool configuration.
• Expertise in lead routing and lifecycle tools such as Traction (or an equivalent LeanData), and how routing logic connects to scoring, territory rules, and sales handoff.
• Experience creating automations, integrations, internal tools, or AI-powered workflows that have been adopted by their intended users.
• Comfort working with data, APIs, and technical systems. You do not need to be a software engineer. You should be interested in building, troubleshooting, and continuing to develop your technical skills.
• The ability to understand complex or evolving business needs and translate them into practical, scalable solutions.
• Clear communication and documentation skills for non-technical audiences.
• A continuous-improvement mindset and an interest in identifying opportunities, reducing bottlenecks, and making recurring work more efficient.

Responsabilidades

• Campaign & Audience Execution: own audience-first campaign orchestration end to end, build scalable workflows, and drive efficient list-building.
• Lead Intelligence, Scoring & Routing: own scoring end to end, govern data quality and enrichment, and ensure timely routing to the right recipients.
• AI Agents & MarTech Stack: direct and improve AI agents for orchestration, scoring, and routing; manage activation via Marketo and Salesforce with tools like 6Sense, Qualified, and UserGems.
• Partnership & Enablement: serve as consultative partner to marketers on lead quality, enable teams to leverage AI and automation, and collaborate across GTM, Data, IT and Legal to deliver reliable solutions.

Conhecimentos

Marketing operations

Demand generation

Lead management

Data quality

Lead scoring

Data routing

Marketing automation

APIs

Communication

Ferramentas

Marketo

Salesforce

6Sense

Clay

G2

Usergems

Traction

LeanData

Descrição da oferta de emprego

Mimecast Limited is seeking a Marketing Operations Manager in London to lead end-to-end lead management, including campaign orchestration, predictive scoring, enrichment, and routing to the right recipients for timely follow‑up.

You will own the model and the tools (Marketo, Salesforce) used to drive demand generation, data quality, and routing decisions while partnering with GTM, IT and Legal to deliver scalable AI-powered workflows.