Marketing Operations Manager

Mimecast North America; Greater London; Presencial; GBP 70 000 - 90 000; Tempo integral

Resumo da oferta

Mimecast London seeks a Marketing Operations Manager to drive campaign orchestration, lead scoring and routing. You will own audience targeting, data quality and the integration of AI-driven workflows across Marketo, Salesforce and adjacent tools. This role emphasizes cross-functional collaboration with GTM, Data, and IT teams.

You will design scalable processes, improve data quality, and advance automation to boost pipeline efficiency and revenue visibility in a fast-paced AI-first environment.

Qualificações

• Extensive experience in marketing operations and demand generation.
• Hands-on with Marketo and Salesforce and data flows between them.
• Experience with intent and automation platforms like 6Sense, Clay, G2 and UserGems.
• Strong understanding of lead routing, scoring, and lifecycle management.
• Excellent communication and documentation for non-technical audiences.

Responsabilidades

• Lead end-to-end campaign orchestration and audience targeting.
• Design scalable, self-service workflows to reduce manual setup.
• Partner with GTM, Data and IT to ensure fast, reliable campaigns.
• Mentor teams on AI-assisted automation and campaign activation.

Conhecimentos

Marketing operations

Lead scoring

Lead routing

Data quality

Cross-functional collaboration

Technical curiosity

Ferramentas

Marketo

Salesforce

6Sense

Clay

G2

UserGems

Traction

LeanData

Qualified

APIs

Descrição da oferta de emprego

Marketing Operations Manager
London

About Mimecast

The work people build is worth protecting, and it's harder to protect than it used to be. AI agents now move at machine speed with human-level access, and a small slip-up can become a very public one. We disrupt cybercriminal activity before that happens. We think fast, go big, and always demand more of ourselves. We work hard, deliver, and repeat. We grow with real determination and put success well within reach. We push each other to be better and expect to be pushed back, in a community built on respect, where everyone is counted. Work Protected.

Overview

Marketing Operations at Mimecast connects marketing to revenue: we architect, govern and scale the systems, data, processes that make campaign execution agile, lead quality high, and pipeline conversion measurable. We are an AI first Team: human expertise combined with AI agents built to handle the repeatable, high-volume work, so our capacity to deliver grows faster than our headcount.

We are rebuilding lead management from the ground up. Our BDR coverage model, our scoring approach, and our routing logic are all changing at the same time, and the system that got us here won't carry us forward. We're hiring someone to design the new one, not to maintain the old one.

What You'll Do

Campaign & Audience Execution

• Take an audience-first approach to every campaign: build, segment, and continuously optimise target lists so each send reaches the right audience against that campaign's specific objective.
• Own campaign orchestration end to end, turning requirements into scalable, self-service workflows that free marketers from manual list-building and repetitive setup.
• Act as the hands-on technical partner behind complex, multi-region programs from webinars and events to intent-driven lifecycle campaigns.

Lead Intelligence, Scoring & Routing

• Own lead scoring end to end: build the model, validate it against pipeline outcomes, and evolve it from rules-based to predictive.
• Govern data quality and enrichment across the funnel: cleansing, deduplication, and enrichment that keeps data usable. Extending data ownership beyond the marketing automation platform in partnership with GTM Operations and IT.
• Bring strong command of lead routing tools with such as Traction and Qualified, so every lead lands with the right person, at the right time, for timely evaluation and follow-up.

AI Agents & MarTech Stack

• Direct and continuously improve the AI agents responsible for campaign orchestration, lead scoring, and routing. You will set the rules, review the output, and make judgement based decisions.
• Manage campaign activation via Marketo and Salesforce, alongside intent and enrichment tools like 6Sense, Qualified, and UserGems, so signal flows cleanly from first touch through to conversion.

Partnership & Enablement

• Be the consultative partner marketers turn to for managing lead quality and follow up.
• Help the wider team get more from AI and automation, building confidence and self-sufficiency as our tools mature.
• Partner across GTM, Data, IT, Legal teams to enable campaign solutions that are fast, reliable, and responsible.

What You'll Bring

• Solid experience marketing operations, demand generation operations, role with direct ownership of lead management, scoring, routing and data quality.
• Hands-on experience with Marketo and Salesforce, including how lead and account data flows between them.
• Experience with intent and automation platforms such as 6Sense, Clay, G2 and Usergems. Understand signal quality, not just tool configuration.
• Expertise in lead routing and lifecycle tools such as Traction (or an equivalent LeanData), and how routing logic connects to scoring, territory rules, and sales handoff.
• Experience creating automations, integrations, internal tools, or AI-powered workflows that have been adopted by their intended users.
• Comfort working with data, APIs, and technical systems. You do not need to be a software engineer. You should be interested in building, troubleshooting, and continuing to develop your technical skills.
• The ability to understand complex or evolving business needs and translate them into practical, scalable solutions.
• Clear communication and documentation skills for non-technical audiences.
• A continuous-improvement mindset and an intere