AI-Driven Marketing Operations Lead

Mimecast North America; Greater London; Presencial; GBP 70.000 - 90.000; Jornada completa

Descripción de la vacante

Mimecast London seeks a Marketing Operations Manager to drive campaign orchestration, lead scoring and routing. You will own audience targeting, data quality and the integration of AI-driven workflows across Marketo, Salesforce and adjacent tools. This role emphasizes cross-functional collaboration with GTM, Data, and IT teams.

You will design scalable processes, improve data quality, and advance automation to boost pipeline efficiency and revenue visibility in a fast-paced AI-first environment.

Formación

• Extensive experience in marketing operations and demand generation.
• Hands-on with Marketo and Salesforce and data flows between them.
• Experience with intent and automation platforms like 6Sense, Clay, G2 and UserGems.
• Strong understanding of lead routing, scoring, and lifecycle management.
• Excellent communication and documentation for non-technical audiences.

Responsabilidades

• Lead end-to-end campaign orchestration and audience targeting.
• Design scalable, self-service workflows to reduce manual setup.
• Partner with GTM, Data and IT to ensure fast, reliable campaigns.
• Mentor teams on AI-assisted automation and campaign activation.

Conocimientos

Marketing operations

Lead scoring

Lead routing

Data quality

Cross-functional collaboration

Technical curiosity

Herramientas

Marketo

Salesforce

6Sense

Clay

G2

UserGems

Traction

LeanData

Qualified

APIs

Descripción del empleo

Mimecast London seeks a Marketing Operations Manager to drive campaign orchestration, lead scoring and routing. You will own audience targeting, data quality and the integration of AI-driven workflows across Marketo, Salesforce and adjacent tools. This role emphasizes cross-functional collaboration with GTM, Data, and IT teams.

You will design scalable processes, improve data quality, and advance automation to boost pipeline efficiency and revenue visibility in a fast-paced AI-first environment.