Addressable Account Planning Manager

Mediabrands; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading marketing agency in Greater London is seeking an Addressable Planning Manager to oversee strategic planning of addressable campaigns. The role involves being the main point of contact for clients and managing various media campaigns. Candidates should have experience in digital media management, strong analytical skills, and a good understanding of ad networks. The position comes with a variety of perks, including flexible leave and health benefits.

Benefits

Flexi–leave

Free breakfast and lunch

Early finish Fridays

Wellbeing programme

Private Medical Insurance

Qualifications

• Experience in digital media account management with leading advertising clients.
• Excellent communication skills for client-facing roles.
• Strong quantitative and analytical skills.

Responsibilities

• Manage client relationships and daily service.
• Optimize complex campaigns based on client goals.
• Develop audience strategies to maximize campaign performance.

Skills

Client account management

Communication skills

Data analysis

Knowledge of ad networks

Problem-solving

MS Office fluency

Job description

About Us

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

Role Description

Your role as Addressable Planning Manager will be to support in the strategic planning of addressable campaigns while supporting the campaign management team responsible for delivering display, mobile, video, audio and OOH on multiple platforms. Your primary account will be Deliveroo which includes the activation of campaigns globally, including the UK.

Key Responsibilities

• Operate as key client (internal and external) point of contact for day-to-day client service: client account management, conduit between client and operations & finance, selling of services, tactical campaign design, analysis, reporting and related campaign duties.
• Combine media market & technical knowledge, data analysis and client feedback to configure, operate and optimize complex campaigns to meet client objectives.
• Become an expert in the use and best practices for multiple Demand Side Platforms, offering insights on how to improve campaign effectiveness through deep use of each platform’s functionality, although in-console campaign management is not a part of this role.
• Develop in-depth knowledge of the digital media industry and media market dynamics.
• Develop relationship with campaign engineering team.
• Consult with clients and agency planning teams regarding development and alignment of campaign parameters to sell in and develop Kinesso services.
• Deliver insight into delivery and performance implications of campaign constraints.
• Design media and audience strategies and tactics to maximize economic outcomes within campaign limits.
• Ensure ops team are managing all tactical media plan requirements and are correctly implemented in DSP consoles.
• Assist in delivery of reports to track, measure, and analyze all campaign activities and drive resolution of delivery and performance issues.
• Liaise with clients and agency teams on campaign performance and reporting.

Desired Skills & Experience

• Experience in digital media account management with blue chip advertising clients with a leading online advertising agency, network, advertising exchange or optimization firm
• Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment
• Excellent quantitative and analytical skills with the ability to draw conclusions based on data
• Fundamental knowledge of ad targeting methodologies
• Good understanding of ad networks, ad exchanges, DSPs and/or auction marketplaces
• Experience with statistics and related analysis methodologies
• Ability to investigate, analyze & solve problems, and clearly communicate results
• MS Office fluency, including Excel pivot tables & chart making.
• Desire to work in an entrepreneurial atmosphere and be a self-starter
• Eagerness to get hands-on to figure out how things work
• Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly

Employee Transparency

At Mediabrands, we celebrate difference and believe this makes us stronger. Mediabrands is an equal opportunity employer and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to our Talent Inclusion Specialist Jess if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

THE PERKS

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

• Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
• Free breakfast and free lunch
• Early finish Fridays
• Core Hours (Mon-Thurs, flexible start / finish times)
• Retail discounts
• Electric vehicle salary sacrifice car scheme
• Wellbeing programme, including Headspace & flu jabs
• Interest free season ticket loan
• Paid time off for Volunteering
• Group Income Protection
• Life Assurance
• Private Medical Insurance or Health Cash Plan (dependent on level)
• Group Personal Pension Plan with matched contributions from 3-6%
• Generous Parental Leave & Pay
• Independent mortgage advice
• Financial education
• Employee Assistance Programme
• Free eye tests
• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!