Account Manager - Midlands

The Advocate Group; United Kingdom; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading drinks wholesaler in the UK seeks an On-Trade Account Manager to expand its presence in the Midlands. The role involves targeting and acquiring new customers through proactive outreach and managing overall account performance. The ideal candidate has proven experience in on-trade drinks sales, a robust network in the industry, and strong negotiation skills. The position comes with a competitive salary, car allowance, uncapped bonus, and attractive benefits after three months.

Benefits

Car allowance

Uncapped bonus

Discounts across major brands

Career development opportunities

Qualifications

• Proven success in acquiring new on-trade accounts.
• Deep knowledge of the Midlands on-trade market.
• Confidence in negotiation and building relationships.

Responsibilities

• Target new on-trade accounts and create sales pitches.
• Manage revenue, margin, and distribution performance.
• Ensure smooth onboarding and high service levels.

Skills

On-trade wholesale drinks sales experience

Strong negotiation skills

Communication skills

Presentation skills

Self-motivation

CRM systems proficiency

Job description

A leading specialist drinks wholesaler within the UK on‑trade sector is expanding its presence across the Midlands. As part of this growth, there is an opportunity for a talented, well‑connected On‑Trade Account Manager to take on a brand‑new role focused on driving new business with bars, pubs, restaurants and hotels across the region.

This position is ideal for someone who thrives on hunting new opportunities, building strong relationships, and representing a market‑leading drinks portfolio.

The Role

• Targeting and acquiring new on‑trade accounts across the Midlands.
• Building a pipeline through proactive outreach and effective account management.
• Creating compelling sales pitches, leading negotiations and securing commercial agreements.
• Managing revenue, margin and distribution performance for your portfolio.
• Acting as the primary contact for customers, ensuring a smooth onboarding process and consistently high service levels.
• Liaising with internal teams including credit control, transport, buying and operations to maintain industry‑leading service.
• Networking with brand owner field teams, suppliers and key influencers in the on‑trade sector.
• Monitoring market trends and competitor activity, producing regular insight‑led reports.

About You

• Proven success in on‑trade wholesale drinks sales, with a strong focus on new business development.
• Deep knowledge of the Midlands on‑trade scene and an established network of industry contacts.
• Strong negotiation, communication and presentation skills.
• Commercial acumen and a strategic mindset.
• High levels of self‑motivation, independence and resilience.
• Ability to collaborate effectively with internal and external stakeholders.
• Confidence using CRM systems and sales tools.
• Willingness to travel to customer sites and industry events.

Benefits

A competitive salary, car allowance and uncapped bonus, along with excellent colleague benefits after three months, including:

• Discounts across major retail and wholesale brands
• Increased savings at partner cafés, fashion lines and telecoms services
• Preferential rates on car, pet and home insurance
• Opportunities for long‑term career development within a large, nationally recognised group

Please get in touch with Evie Coates or click Apply Now to be considered for this vacancy.

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The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.