ABM Strategy & Campaigns Lead

SonarSource; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

401K Plan

Healthcare coverage

EAP / HSA / FSA

Life & disability insurance

Pet Insurance

Pension plan

Work from home 2 days/wk

Job summary

SonarSource is seeking an ABM Manager to own the account-based marketing strategy across one-to-one, one-to-few, and one-to-many target accounts. You will lead multi-channel campaigns and partner with sales to accelerate pipeline and expansion.

The role requires strong analytics, hands-on campaign execution, and collaboration with demand generation, product marketing, and field teams to optimize messaging and impact.

Qualifications

• Proven track record planning and executing ABM programs (one-to-one, one-to-few, one-to-many).
• Strong analytical skills to interpret data, optimize spend, and report ROI across channels.
• Proficient with marketing automation tools and CRM systems (Marketing Cloud, Salesforce).
• Bachelor's degree in Marketing, Business, or related field; MBA a plus.

Responsibilities

• Define and own ABM strategy across one-to-one, one-to-few, and one-to-many tiers with sales alignment.
• Build and optimize multi-channel plays across LinkedIn, display, email, web personalization, direct mail, and content.
• Collaborate with product marketing and content teams on account- and persona-specific messaging.
• Partner with field and demand gen teams to integrate ABM into events and webinars.
• Manage ABM budget, vendors, and platforms to ensure quality execution.
• Measure impact with account engagement, pipeline contribution, velocity, and ROI.

Skills

ABM campaigns

Analytics

Marketing automation

Sales alignment

Programmatic display

LinkedIn advertising

Education

Bachelor's degree in Marketing/Business

MBA (plus)

Tools

Marketing Cloud

Salesforce

Job description

SonarSource is seeking an ABM Manager to own the account-based marketing strategy across one-to-one, one-to-few, and one-to-many target accounts. You will lead multi-channel campaigns and partner with sales to accelerate pipeline and expansion.

The role requires strong analytics, hands-on campaign execution, and collaboration with demand generation, product marketing, and field teams to optimize messaging and impact.