Global ABM Lead: Strategy, Data & Automation

Industrial and Financial Systems; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

Industrial and Financial Systems is seeking a Global ABM Manager responsible for enabling account-based campaigns globally. You will own the ABM strategy and work with marketing operations to ensure a measurable commercial impact.

This role demands experience in B2B tech marketing, with expertise in demand generation and ABM strategies. The ideal candidate is skilled in utilizing marketing technologies and has strong analytical abilities.

We embrace flexibility and hybrid work opportunities to support diverse needs.

Qualifications

• Experienced in B2B tech marketing with expertise in demand generation.
• Understanding of long sales cycles and enterprise buying groups.
• Proficient in ABM platforms and marketing technologies.
• Fluent in English; additional languages beneficial.

Responsibilities

• Own the global ABM strategy and partner with marketing operations.
• Champion outbound account-based campaigns to target priority accounts.
• Monitor program performance and deliver insights to leadership.
• Establish a global ABM community of practice and drive collaboration.

Skills

B2B tech marketing experience

Familiarity with demand generation and ABM strategies

Experience with AI for automation

Proficiency in marketing technologies like DemandBase, HubSpot

Skilled communicator

Analytical and data-driven mindset

Job description

Industrial and Financial Systems is seeking a Global ABM Manager responsible for enabling account-based campaigns globally. You will own the ABM strategy and work with marketing operations to ensure a measurable commercial impact.

This role demands experience in B2B tech marketing, with expertise in demand generation and ABM strategies. The ideal candidate is skilled in utilizing marketing technologies and has strong analytical abilities.

We embrace flexibility and hybrid work opportunities to support diverse needs.