Senior SEO/GEO Manager

EGYM; Paris; Hybrid; EUR 80,000 - 120,000; Full time

Benefits offered by this job

Development budget

Internal trainings

Flexible working hours

30 days of holiday

EN & DE language courses

Hybrid work model

Inhouse gym

Lease a bike

Company & team events

Sabbatical

Corporate Benefits

Wellpass membership

Job summary

EGYM Wellpass is seeking a Senior SEO/GEO Manager in Paris to own the global SEO/GEO roadmap and drive organic visibility across markets.

You will bridge Content, Brand and Performance Marketing, coordinating with regional teams to boost traffic and rankings while leveraging Semrush, Hotjar, and GA4 for insights.

Qualifications

• 4–5 years of solid SEO/GEO experience.
• Experience in global B2B SaaS brand or international multi-market company (in-house preferred).
• Collaboration with Content, Brand and Performance Marketing teams.

Responsibilities

• Lead the end-to-end global SEO/GEO roadmap for EGYM Wellpass.
• Execute technical and content optimizations across markets to boost organic traffic and rankings.
• Guide and review high-value blog posts and editorial content with international teams.
• Track performance with analytics tools (Semrush AI Visibility, Hotjar, GA4) and report to Growth.

Skills

SEO strategy

GEO strategy

Analytics

Cross-functional collaboration

Global/multi-market

Content guidance

Tools

Semrush

Hotjar

GA4

Job description

• We are looking for a Senior SEO/GEO Manager (m/f/d) based in Paris to join our mission at EGYM Wellpass
• Following our brand transition, we are scaling our international presence and ambition across all our markets
• To support this next growth phase, we are internalizing our SEO/GEO expertise transitioning away from our external agency to build a clear, long‑term, and fully integrated global strategy
• Reporting directly to the Head of Demand Generation and CRM, you will own the end‑to‑end global SEO/GEO roadmap for EGYM Wellpass
• You will play a pivotal role bridging internal teams (Content, Brand, Performance Marketing, Growth) across core markets (France, DACH, US, UK) to boost our organic visibility, drive qualified website traffic globally, and establish EGYM Wellpass as the top‑of‑mind brand in B2B corporate wellness
• SEO/GEO Strategy & Audit: You will perform a comprehensive global SEO/GEO audit, designing and building a clear, documented, and accessible strategy from scratch for all international stakeholders
• SEO & GEO Strategy & Audit: You will perform a comprehensive global SEO and GEO audit, designing and building a clear, documented, and accessible strategy from scratch for all international stakeholders. This includes assessing how our brand and content surface in traditional search results and in AI‑generated answers (e.g., ChatGPT, Gemini, Perplexity, Google AI Overviews) across every market
• Execution & Operations: You will execute technical and content optimizations across markets to boost global organic traffic, improve keyword rankings, and leverage our partner network to drive visibility
• Content & Brand Guidance: You will collaborate closely with international Brand & Content teams to guide, review, and optimize high‑value blog posts and editorial content
• Data & Analytics Support: You will track and analyze global performance metrics using advanced tools (Semrush with AI Visibility & Paid Search options, Hotjar for user session behavior) in tight alignment with the Growth team
• Your Training goal for your first 6 months:
• Months 1–2: Complete a full global SEO/GEO audit of EGYM Wellpass platforms, document the international roadmap, and smoothly transition responsibilities away from the external agency
• Months 3–4: Roll out priority technical and content optimizations across key markets while embedding a structured content review process with regional Content teams
• Months 5–6: Deliver measurable growth in global organic traffic and reach target ranking benchmarks for core B2B keywords following the brand transition

Benefits

• Development budget
• Internal trainings
• Flexible working hours
• 30 days of holiday
• EN & DE language courses
• Hybrid work model
• Inhouse gym
• Lease a bike
• Company & team events
• Sabbatical
• Corporate Benefits
• Wellpass membership

Data-Driven Mindset: You excel at defining and tracking ambitious targets (% organic growth, keyword rankings) across multiple markets and delivering clear reporting directly to your manager

Experience: You bring 4 to 5 years of solid experience in SEO/GEO, ideally within a global B2B SaaS brand or an international multi‑market company (in‑house experience preferred over purely agency‑side background)

Tooling & Analytics: You possess advanced proficiency with Semrush (including AI visibility and paid search insights) and user behavior analytics tools (Hotjar, GA4)

Cross-Functional Collaboration: You thrive in an international environment where you regularly interface with regional and central Content, Brand, and Performance Marketing teams

Strategic & Technical Expertise: You have a proven track record of building and executing end‑to‑end global SEO/GEO strategies from scratch, encompassing both technical SEO/GEO and international content roadmap execution