Senior SEO/GEO Manager (m/f/d)

EGYM Wellpass - Ex Gymlib; Paris; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Work-Life-Balance

Hybrid working (2 office days)

30 days vacation

Mentoring program

Wellness discounts

Pension plan

Job summary

EGYM Wellpass, a global corporate wellness leader, seeks a Senior SEO/GEO Manager to drive the end-to-end global SEO/GEO roadmap across France, DACH, US, and UK markets. You will bridge Content, Brand, and Growth teams to improve organic visibility and traffic, guiding editorial content in collaboration with international teams.

The role requires 4–5 years of global SEO experience, strong analytics, and a strategic, execution-focused mindset.

Qualifications

• 4–5 years of solid SEO/GEO experience, global/B2B SaaS preferred.
• Proven track record building global SEO/GEO strategies from scratch.
• Experience with international content roadmap execution.

Responsibilities

• Develop global SEO/GEO roadmap for multiple markets.
• Perform global SEO/GEO audits and document a scalable strategy.
• Execute technical and content optimizations across markets to boost organic traffic.
• Collaborate with Brand, Content, and Performance Marketing teams.
• Track performance with Semrush, Hotjar, and GA4 to drive growth.

Skills

SEO strategy

GEO/global SEO

Cross-functional collaboration

Analytics & reporting

Digital marketing knowledge

Tools

Semrush

Hotjar

GA4

Job description

Are you ready to transform the corporate wellness industry with us?

We are looking for a Senior SEO/GEO Manager (m/f/d) based in Munich to join our mission at EGYM Wellpass. Following our brand transition, we are scaling our international presence and ambition across all our markets. To support this next growth phase, we are internalizing our SEO/GEO expertise transitioning away from our external agency to build a clear, long-term, and fully integrated global strategy.

Reporting directly to the Head of Demand Generation and CRM, you will own the end-to-end global SEO/GEO roadmap for EGYM Wellpass. You will play a pivotal role bridging internal teams (Content, Brand, Performance Marketing, Growth) across core markets (France, DACH, US, UK) to boost our organic visibility, drive qualified website traffic globally, and establish EGYM Wellpass as the top-of-mind brand in B2B corporate wellness.

Your Daily Workout

• SEO/GEO Strategy & Audit: You will perform a comprehensive global SEO/GEO audit, designing and building a clear, documented, and accessible strategy from scratch for all international stakeholders.

• SEO & GEO Strategy & Audit: You will perform a comprehensive global SEO and GEO audit, designing and building a clear, documented, and accessible strategy from scratch for all international stakeholders. This includes assessing how our brand and content surface in traditional search results and in AI-generated answers (e.g., ChatGPT, Gemini, Perplexity, Google AI Overviews) across every market.

• Execution & Operations: You will execute technical and content optimizations across markets to boost global organic traffic, improve keyword rankings, and leverage our partner network to drive visibility.

• Content & Brand Guidance: You will collaborate closely with international Brand & Content teams to guide, review, and optimize high-value blog posts and editorial content.

• Data & Analytics Support: You will track and analyze global performance metrics using advanced tools (Semrush with AI Visibility & Paid Search options, Hotjar for user session behavior) in tight alignment with the Growth team.

Your Fitness Level

• Experience: You bring 4 to 5 years of solid experience in SEO/GEO, ideally within a global B2B SaaS brand or an international multi-market company (in-house experience preferred over purely agency-side background).

• Strategic & Technical Expertise: You have a proven track record of building and executing end-to-end global SEO/GEO strategies from scratch, encompassing both technical SEO/GEO and international content roadmap execution.

• Tooling & Analytics: You possess advanced proficiency with Semrush (including AI visibility and paid search insights) and user behavior analytics tools (Hotjar, GA4).

• Data-Driven Mindset: You excel at defining and tracking ambitious targets (% organic growth, keyword rankings) across multiple markets and delivering clear reporting directly to your manager.

• Cross-Functional Collaboration: You thrive in an international environment where you regularly interface with regional and central Content, Brand, and Performance Marketing teams.

Your Training goal for your first 6 months

• Months 1-2: Complete a full global SEO/GEO audit of EGYM Wellpass platforms, document the international roadmap, and smoothly transition responsibilities away from the external agency.

• Months 3-4: Roll out priority technical and content optimizations across key markets while embedding a structured content review process with regional Content teams.

• Months 5-6: Deliver measurable growth in global organic traffic and reach target ranking benchmarks for core B2B keywords following the brand transition.

The Equipment We Provide

• Modern & International: Be part of a modern and international company culture where talent and passion are welcomed, heard, and part of the decision-making process

• Work-Life-Balance: Benefit from flexible working hours, hybrid working policy (2 office days) and 30 days of vacation per year

• Continuous Development: Develop your skills with varied, challenging tasks and regular feedback to benefit from a steep learning curve

• Fit & Healthy: Train for free with EGYM Wellpass in several thousand sports and health facilities across Germany and/or use our in-house gym with EGYM products

• Benefit Budget: Enjoy a flexible benefit budget of 60 € monthly for your Mobility Subsidy and/or Meal Allowance

• Discounts: Get a variety of great discounted offers, from fashion to leisure, through our employee benefits portal

• Bike Leasing: Stay active and use our leasing bike offer on your way to work or in your spare time

• Subsidized Pension: Profit from our employer-subsidized pension

• Mentoring Program: Exchange knowledge and grow together across teams and locations through our self-organized mentoring platform

Your Warm-Up Plan

• TAP Interview: Introductory conversation with the Talent Acquisition Partner.

• Case Study Interview: In-depth interview focused on your background, technical skills, and motivations. Followed by a virtual case study presentation directly with the Head of Demand Generation and Automation.

• Leadership Interview : Exchange with our VP Marketing to discuss the impact of your role and your vision.

• Bar Raiser Interview: Final interview assessing culture fit, Ownership capabilities, and high standards.

Contact Information

#EGYM_Wellpass

About EGYM

EGYM is a global fitness technology leader, providing fitness and health facilities with intelligent workout solutions. EGYM makes exercising smarter and more efficient with its comprehensive suite of connected gym equipment and digital products that integrate seamlessly with 3rd-party-hard- and software. The result is a fully connected training experience that drives measurable business and health outcomes on and off the training floor.

EGYM also offers subscription-based corporate fitness- and wellness solutions built on a combination of gym-access and EGYM fitness programs that directly target costly chronic conditions and boost employee health, leading to higher productivity and well-being.

EGYM's global headquarters are in Munich, Germany, with North American offices in Denver, Colorado.

EGYM is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs, regardless of race, gender, religion, sexual orientation, age or any other aspect of an individual's identity.