Senior Marketing Analyst

EGYM; Paris; Hybrid; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Development budget

Language courses (EN & DE)

Wellpass membership

Hybrid work model

Job summary

EGYM Wellpass is seeking a Senior Marketing Analyst in Paris to own marketing data, automate processes, and guide strategic decisions at the intersection of marketing, operations, and data.

You will bridge Brand & Comms, Demand Gen, Sales, RevOps, and SalesOps to turn data into actionable insights; drive funnel analysis, velocity, and attribution while enhancing GTM tracking and CRM data quality.

Qualifications

• Degree in Business, Data Analytics, Marketing, or a related field.
• 4–5 years of experience in a similar analytical role (Marketing Analyst/Growth Ops/Sales/RevOps).
• Fluent business English; German and/or French a plus.

Responsibilities

• Lead funnel conversion analysis from first touch to closed-won; quantify stage-to-stage drop-off.
• Track lead lifecycle and velocity; optimize MQL-to-SQL handoff.
• Create insights tying channel/content to downstream conversions; guide budget decisions.

Skills

Marketing analytics

Data storytelling

Dashboard creation

Automation

Cross-team collaboration

Education

Business/Data Analytics/Marketing degree

Tools

Salesforce

GTM tracking

CRM systems

Job description

• We are looking for a Senior Marketing Analyst based in Paris to join our mission at EGYM Wellpass. Sitting at the intersection of marketing, operations, and data, you will play a key role in structuring our performance analysis, automating our processes, and guiding strategic business decisions
• As the owner of marketing data, you will bridge the gap between our different teams (Brand & Comms, Demand Generation, Sales, RevOps, and SalesOps) to turn data into actionable insights
• Funnel Conversion Analysis: You map and monitor the full marketing-to-revenue funnel (first touch → MQL → SQL → opportunity → closed-won), quantifying stage-to-stage conversion rates and surfacing where and why prospects drop off
• Lead Lifecycle & Velocity Tracking: You measure time-in-stage and overall funnel velocity, flagging where leads stall and tightening the MQL-to-SQL handoff so pipeline progresses faster
• Channel & Content Conversion Insights: You connect conversion performance back to specific channels, campaigns, and content assets to show which ones drive not just volume but genuine downstream conversion, informing where to double down
• Segment & Cohort Conversion Analysis: You break down conversion by persona, region, company size, and deal value to reveal where the funnel converts best and sharpen targeting and prioritization
• Funnel Forecasting & Friction Diagnostics: You translate conversion rates into forward-looking pipeline and lead-target forecasts, and combine website behavior (e.g., form abandonment, session paths) with CRM data to pinpoint the friction causing conversion loss
• Tracking: You design and manage GTM tracking infrastructure (UTM taxonomy, conversion events, pixel/tag implementation via GTM and analytics platforms) to enable end-to-end visibility into campaign and funnel performance
• Marketing Attribution: You lead the design and rollout of an in-house attribution model that gives marketing leadership a single, trusted view of channel effectiveness to guide budget allocation and go-to-market investment decisions
• Your training goal for your first 6 months:
• Historical Reporting: You structured and automated initial reports based on historical data to provide real visibility for the Brand & Comms teams
• Single Source Dashboard: You implemented the first version of a centralized dashboard consolidating all core data sources
• Tooling Benchmark: You audited our current tech stack and proposed a roadmap for adopting relevant data visualization or analytics tools
• Cross-Team Alignment: You established yourself as the primary data point-of-contact for the Brand, SalesOps, and RevOps teams

Benefits

• Development budget
• Internal trainings
• EN & DE language courses
• 30 days of holiday
• Flexible working hours
• Corporate Benefits
• Lease a bike
• Company & team events
• Inhouse gym
• Wellpass membership
• Sabbatical
• Hybrid work model

Communication & Presentation Skills: You have the ability to translate complex data into clear narratives, present findings confidently, and champion recommendations to diverse stakeholdersEducation: You hold a degree in Business, Data Analytics, Marketing, or a related fieldStrategic Vision: You are able to step back from raw numbers to uncover big-picture strategic growth opportunitiesData & CRM Expertise: You demonstrate strong proficiency in Salesforce (our Source of Truth), data modeling, and complex dashboard creation, driven by a strong focus on automationLanguage Skills: You are business fluent in English (daily working language), with German and/or French considered a plusExperience: You have at least 4 to 5 years of experience in a similar analytical role (Marketing Analyst, Growth Ops, Sales/RevOps), ideally within a fast-growing environment (Tech Scale-up)