Senior SEO/GEO Manager (m/f/d)

EGYM; Paris; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Modern & International culture

Hybrid remote policy + 25 days leave

Wellpass fitness access

Meal & transport allowance

Health insurance & discounts

Mentoring & development

Job summary

EGYM Wellpass seeks a Senior SEO/GEO Manager (m/f/d) based in Paris to own the global SEO/GEO roadmap. You will bridge internal teams across markets to boost organic visibility, drive traffic, and establish the brand in corporate wellness.

You will audit, strategize, and execute technical and content optimizations, collaborating with Brand and Content teams and using Semrush/GA4/Hotjar to measure growth and improve rankings across core markets.

Qualifications

• 4+ to 5 years of solid experience in SEO/GEO, ideally within a global B2B SaaS brand or an international multi-market company.
• Proven track record building and executing end-to-end global SEO/GEO strategies from scratch.
• Strong tooling and analytics proficiency (Semrush AI Visibility, GA4, Hotjar).
• Data-driven mindset with targets across multiple markets and clear reporting to management.
• Thrives in international cross-functional collaboration with Content, Brand, and Performance teams.

Responsibilities

• Own the end-to-end global SEO/GEO roadmap for EGYM Wellpass.
• Conduct global SEO/GEO audits and design strategy for all markets.
• Execute technical and content optimizations across markets to boost organic traffic.
• Guide and review high-value blog posts and editorial content with Brand & Content teams.
• Track performance metrics using Semrush AI Visibility, Hotjar, and GA4 in alignment with Growth.

Skills

SEO strategy

GEO strategy

Audit & analysis

Content collaboration

Cross-functional teamwork

Data analytics

Tools

Semrush

Hotjar

GA4

Job description

Are you ready to transform the corporate wellness industry with us?

We are looking for a Senior SEO/GEO Manager (m/f/d) based in Paris to join our mission at EGYM Wellpass. Following our brand transition, we are scaling our international presence and ambition across all our markets. To support this next growth phase, we are internalizing our SEO/GEO expertise transitioning away from our external agency to build a clear, long-term, and fully integrated global strategy.

Reporting directly to the Head of Demand Generation and CRM, you will own the end-to-end global SEO/GEO roadmap for EGYM Wellpass. You will play a pivotal role bridging internal teams (Content, Brand, Performance Marketing, Growth) across core markets (France, DACH, US, UK) to boost our organic visibility, drive qualified website traffic globally, and establish EGYM Wellpass as the top-of-mind brand in B2B corporate wellness.

Your Daily Workout

• SEO/GEO Strategy & Audit: You will perform a comprehensive global SEO/GEO audit, designing and building a clear, documented, and accessible strategy from scratch for all international stakeholders.

• SEO & GEO Strategy & Audit: You will perform a comprehensive global SEO and GEO audit, designing and building a clear, documented, and accessible strategy from scratch for all international stakeholders. This includes assessing how our brand and content surface in traditional search results and in AI-generated answers (e.g., ChatGPT, Gemini, Perplexity, Google AI Overviews) across every market.

• Execution & Operations: You will execute technical and content optimizations across markets to boost global organic traffic, improve keyword rankings, and leverage our partner network to drive visibility.

• Content & Brand Guidance: You will collaborate closely with international Brand & Content teams to guide, review, and optimize high-value blog posts and editorial content.

• Data & Analytics Support: You will track and analyze global performance metrics using advanced tools (Semrush with AI Visibility & Paid Search options, Hotjar for user session behavior) in tight alignment with the Growth team.

Your Fitness Level

• Experience: You bring 4 to 5 years of solid experience in SEO/GEO, ideally within a global B2B SaaS brand or an international multi-market company (in-house experience preferred over purely agency-side background).

• Strategic & Technical Expertise: You have a proven track record of building and executing end-to-end global SEO/GEO strategies from scratch, encompassing both technical SEO/GEO and international content roadmap execution.

• Tooling & Analytics: You possess advanced proficiency with Semrush (including AI visibility and paid search insights) and user behavior analytics tools (Hotjar, GA4).

• Data-Driven Mindset: You excel at defining and tracking ambitious targets (% organic growth, keyword rankings) across multiple markets and delivering clear reporting directly to your manager.

• Cross-Functional Collaboration: You thrive in an international environment where you regularly interface with regional and central Content, Brand, and Performance Marketing teams.

Your Training goal for your first 6 months

• Months 1-2: Complete a full global SEO/GEO audit of EGYM Wellpass platforms, document the international roadmap, and smoothly transition responsibilities away from the external agency.

• Months 3-4: Roll out priority technical and content optimizations across key markets while embedding a structured content review process with regional Content teams.

• Months 5-6: Deliver measurable growth in global organic traffic and reach target ranking benchmarks for core B2B keywords following the brand transition.

The Equipment We Provide

• Modern & International: Be part of a modern, international company culture where your talent and voice directly shape strategic decision-making across global markets.

• Work-Life Balance: Enjoy flexible working hours, a hybrid remote policy, 25 days of paid leave plus RTT, and dedicated home office equipment.

• Fit & Healthy: Work out for free with EGYM Wellpass across thousands of sports, fitness, and wellness facilities.

• Meal & Transport Allowance: Benefit from a Swile card (€9.50 per working day, €5.00 employer contribution) and 50% Navigo pass coverage (or sustainable mobility package).

• Health & Benefits: Access comprehensive health insurance co-funded by the company and exclusive discounts on leisure, culture, and travel via Leeto.

• Continuous Development & Mentoring: Accelerate your career growth through high-impact global projects, regular feedback, and our cross-site mentoring network.

Your Warm-Up Plan

• TAP Interview: Introductory conversation with the Talent Acquisition Partner.

• Case Study Interview: In-depth interview focused on your background, technical skills, and motivations. Followed by a virtual case study presentation directly with the Head of Demand Generation and Automation.

• Leadership Interview : Exchange with our VP Marketing to discuss the impact of your role and your vision.

• Bar Raiser Interview: Final interview assessing culture fit, Ownership capabilities, and high standards.

Contact Information

Contact Person: Dolihane Feddag

For further information: https://career.egym.com/

#EGYM_Wellpass

About EGYM

EGYM is a global fitness technology leader, providing fitness and health facilities with intelligent workout solutions. EGYM makes exercising smarter and more efficient with its comprehensive suite of connected gym equipment and digital products that integrate seamlessly with 3rd-party-hard- and software. The result is a fully connected training experience that drives measurable business and health outcomes on and off the training floor.

EGYM also offers subscription-based corporate fitness- and wellness solutions built on a combination of gym-access and EGYM fitness programs that directly target costly chronic conditions and boost employee health, leading to higher productivity and well-being.

EGYM's global headquarters are in Munich, Germany, with North American offices in Denver, Colorado.

EGYM is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs, regardless of race, gender, religion, sexual orientation, age or any other aspect of an individual’s identity.