Senior Product Commercialisation Lead – Reference Labs

Antagene; Altorf; On-site; EUR 110,000 - 170,000; Full time

Job summary

Antech Diagnostics seeks a Senior Product Commercialisation Manager – Reference Lab (Europe & APAC) to lead the commercialisation strategy, portfolio management and growth for Reference Lab services. You will shape market tactics across key diagnostic categories and drive customer acquisition, retention and utilisation.

Collaborating with Marketing, Sales, Medical and Lab Operations, you will develop differentiated value propositions, execute plans aligned to revenue targets, and oversee

Qualifications

• Bachelor’s degree in Marketing, Business, Life Sciences, or related field.
• 5–7+ years of strategic marketing or product management experience in Lab Services, diagnostics, medical devices, healthcare, or similar.
• Proven success developing and executing commercialisation strategies.
• Experience working cross‑functionally in complex or matrix environments.
• Experience within veterinary or human diagnostics strongly preferred.
• International experience would be a plus.
• Fluent in English. Additional European language skills beneficial.

Responsibilities

• Conduct market research to identify growth opportunities for Reference Lab services.
• Analyze testing behaviours and customer needs to uncover market gaps.
• Partner with Sales, Medical, and Lab Operations to translate insights into actionable commercial strategies.
• Collaborate with cross-functional teams to design, optimise, and manage a competitive diagnostic test portfolio across markets.
• Conduct pricing analysis and provide recommendations that balance market competitiveness, customer value, and profitability.
• Develop compelling value propositions for Reference Lab services and ensure consistent messaging across customer touchpoints.
• Develop and execute commercialisation plans aligned with revenue targets, market opportunities, and strategic priorities.
• Drive cross-functional initiatives that support customer acquisition, reactivation of lapsed accounts, and increased service utilisation.
• Lead the improvement of the customer onboarding experience and manage the NPS framework to translate feedback into measurable customer and commercial improvements.

Skills

Market research

Cross-functional collaboration

Pricing analysis

Strategic marketing

Product management

English proficiency

Education

Bachelor's degree in Marketing, Business, Life Sciences, or related field

Job description

Antech Diagnostics seeks a Senior Product Commercialisation Manager – Reference Lab (Europe & APAC) to lead the commercialisation strategy, portfolio management and growth for Reference Lab services. You will shape market tactics across key diagnostic categories and drive customer acquisition, retention and utilisation.

Collaborating with Marketing, Sales, Medical and Lab Operations, you will develop differentiated value propositions, execute plans aligned to revenue targets, and oversee