Senior Manager, Product Commercialisation - Reference Laboratory

Antagene; Altorf; On-site; EUR 110,000 - 170,000; Full time

Job summary

Antech Diagnostics seeks a Senior Product Commercialisation Manager – Reference Lab (Europe & APAC) to lead the commercialisation strategy, portfolio management and growth for Reference Lab services. You will shape market tactics across key diagnostic categories and drive customer acquisition, retention and utilisation.

Collaborating with Marketing, Sales, Medical and Lab Operations, you will develop differentiated value propositions, execute plans aligned to revenue targets, and oversee

Qualifications

• Bachelor’s degree in Marketing, Business, Life Sciences, or related field.
• 5–7+ years of strategic marketing or product management experience in Lab Services, diagnostics, medical devices, healthcare, or similar.
• Proven success developing and executing commercialisation strategies.
• Experience working cross‑functionally in complex or matrix environments.
• Experience within veterinary or human diagnostics strongly preferred.
• International experience would be a plus.
• Fluent in English. Additional European language skills beneficial.

Responsibilities

• Conduct market research to identify growth opportunities for Reference Lab services.
• Analyze testing behaviours and customer needs to uncover market gaps.
• Partner with Sales, Medical, and Lab Operations to translate insights into actionable commercial strategies.
• Collaborate with cross-functional teams to design, optimise, and manage a competitive diagnostic test portfolio across markets.
• Conduct pricing analysis and provide recommendations that balance market competitiveness, customer value, and profitability.
• Develop compelling value propositions for Reference Lab services and ensure consistent messaging across customer touchpoints.
• Develop and execute commercialisation plans aligned with revenue targets, market opportunities, and strategic priorities.
• Drive cross-functional initiatives that support customer acquisition, reactivation of lapsed accounts, and increased service utilisation.
• Lead the improvement of the customer onboarding experience and manage the NPS framework to translate feedback into measurable customer and commercial improvements.

Skills

Market research

Cross-functional collaboration

Pricing analysis

Strategic marketing

Product management

English proficiency

Education

Bachelor's degree in Marketing, Business, Life Sciences, or related field

Job description

We understand that the world we want tomorrow starts with how we do business today, and that’s why we’re inspired to make A Better World for Pets. Antech is comprised of a diverse team of individuals who are committed to each other’s growth and development. Our culture is centered on our guiding philosophy, The Five Principles: Quality, Responsibility, Mutuality, Efficiency and Freedom. Today Antech is driving the future of pet health as part of MarsScience & Diagnostics, a family-owned company focused on veterinary care.

Antech is seeking an experienced and highly driven Senior Product Commercialisation Manager – Reference Lab (Europe & APAC) to lead the commercialisation strategy, portfolio management, and growth initiatives for our Reference Laboratory services.

This role focuses on driving commercialisation and market growth across Antech’s highest‑potential Reference Lab markets, with responsibility for developing differentiated strategies, supporting customer acquisition, retention and expanding utilisation in key diagnostic categories where Antech has strong competitive advantage.

The role requires strong strategic capability, commercial acumen, market insight, and the ability to drive cross‑functional initiatives across Marketing, Sales, Medical, and Lab Operations.

Essential Duties and Responsibilities:

• Conduct market research using internal data, customer insights, and operational metrics to identify growth opportunities and inform commercialisation strategies.

• Analyse testing behaviours, customer needs, and competitive dynamics to uncover market gaps and support business growth.

• Partner with Sales, Medical, and Lab Operations to translate insights into actionable commercial strategies.

• Collaborate with cross-functional teams to design, optimise, and manage a competitive diagnostic test portfolio across markets.

• Conduct pricing analysis and provide recommendations that balance market competitiveness, customer value, and profitability.

• Develop compelling value propositions for Reference Lab services and ensure consistent messaging across customer touchpoints.

• Develop and execute commercialisation plans aligned with revenue targets, market opportunities, and strategic priorities.

• Drive cross-functional initiatives that support customer acquisition, reactivation of lapsed accounts, and increased service utilisation.

• Lead the improvement of the customer onboarding experience and manage the NPS framework to translate feedback into measurable customer and commercial improvements.

Education and Experience:

• Bachelor’s degree in Marketing, Business, Life Sciences, or related field.

• 5–7+ years of strategic marketing or product management experience in Lab Services, diagnostics, medical devices, healthcare, or similar

• Proven success developing and executing commercialisation strategies.

• Experience working cross‑functionally in complex or matrix environments.

• Experience within veterinary or human diagnostics strongly preferred.

• International experience would be a plus.

• Fluent in English. Additional European language skills beneficial.

About Antech

Antech is a leader in veterinary diagnostics, driven by our passion for innovation that delivers better animal health outcomes. Our products and services span 90+ reference laboratories around the globe; in-house diagnostic laboratory instruments and consumables, including rapid assay diagnostic products and digital cytology services; local and cloud-based data services; practice information management software and related software and support; veterinary imaging and technology; veterinary professional education and training; and board-certified specialist support services.

Note to Search Firms/Agencies

Antech Diagnostics, Inc. and its subsidiaries and affiliates (Antech) do not compensate search firms for unsolicited assistance unless they have a written search agreement with Antech and the requisition is position-specific. Any resumes, curriculum vitae, and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Antech will be deemed the sole property of Antech and no fee will be paid in the event the candidate is hired by Antech.