Senior Product Commercialisation Lead — Reference Lab (EU/APAC)

Antech Diagnostics; Altorf; Sur place; EUR 90 000 - 130 000; Plein temps

Résumé du poste

Antech Diagnostics is seeking a Senior Product Commercialisation Manager for Europe & APAC to drive market growth and develop differentiated strategies across Reference Lab markets. You will lead cross‑functional initiatives across Marketing, Sales, Medical, and Lab Operations to expand utilisation of key diagnostic categories.

The role requires strong strategic capability, commercial acumen, and experience in lab services or diagnostics, with fluency in English and international exposure.

Qualifications

• Bachelor’s degree in Marketing, Business, Life Sciences, or related field.
• 5–7+ years of strategic marketing or product management experience in Lab Services, diagnostics, medical devices, healthcare, or similar
• Proven success developing and executing commercialisation strategies.
• Experience working cross‑functionally in complex or matrix environments.
• Experience within veterinary or human diagnostics strongly preferred.
• International experience would be a plus.
• Fluent in English. Additional European language skills beneficial.

Responsabilités

• Conduct market research using internal data, customer insights, and operational metrics to identify growth opportunities and inform commercialisation strategies.
• Analyse testing behaviours, customer needs, and competitive dynamics to uncover market gaps and support business growth.
• Partner with Sales, Medical, and Lab Operations to translate insights into actionable commercial strategies.
• Collaborate with cross-functional teams to design, optimise, and manage a competitive diagnostic test portfolio across markets.
• Conduct pricing analysis and provide recommendations that balance market competitiveness, customer value, and profitability.
• Develop compelling value propositions for Reference Lab services and ensure consistent messaging across customer touchpoints.
• Develop and execute commercialisation plans aligned with revenue targets, market opportunities, and strategic priorities.
• Drive cross-functional initiatives that support customer acquisition, reactivation of lapsed accounts, and increased service utilisation.
• Lead the improvement of the customer onboarding experience and manage the NPS framework to translate feedback into measurable customer and commercial improvements.

Connaissances

Market research

Strategic marketing

Product management

Pricing analysis

Cross-functional

Lab Services

International experience

Formation

Bachelor’s degree in Marketing, Business, Life Sciences, or related field

Description du poste

Antech Diagnostics is seeking a Senior Product Commercialisation Manager for Europe & APAC to drive market growth and develop differentiated strategies across Reference Lab markets. You will lead cross‑functional initiatives across Marketing, Sales, Medical, and Lab Operations to expand utilisation of key diagnostic categories.

The role requires strong strategic capability, commercial acumen, and experience in lab services or diagnostics, with fluency in English and international exposure.