Regional Marketing Manager Microbiology (FAST) - EMEA

bioMérieux; Marcy-l'Étoile; Hybrid; EUR 60,000 - 80,000; Full time

Job summary

A leading life sciences company is seeking a Regional Marketing Manager for Microbiology in EMEA. This role involves developing and executing marketing strategies, managing product launches, and ensuring collaboration across teams. The ideal candidate holds a Master’s degree and has 3–5 years of experience in the IVD sector, particularly in Microbiology diagnostics. Strong marketing, analytical, and communication skills are essential. Willingness to travel across the EMEA region is required.

Qualifications

• 3–5 years of marketing experience within the IVD sector.
• Exposure to Microbiology diagnostics, ID&AST market knowledge.
• Fluent in English, additional European languages are a plus.

Responsibilities

• Support the development and execution of EMEA marketing strategy.
• Implement regional marketing initiatives aligned with franchise priorities.
• Coordinate regional launch execution and readiness.

Skills

Marketing execution

Analytical skills

Business acumen

Cross-functional collaboration

Excellent communication

Project management

Fluent English

Education

Master’s degree in Marketing, Life Sciences, Business or related discipline

Job description

Job description:

Overview

We are looking for a Regional Marketing Manager Microbiology (FAST) - EMEA who will work and grow within the Clinical Operations department.

The position is offered under an open-ended contract and may be based in any EMEA country where bioMérieux operates, with an expected travel requirement of approximately 20–30% across the region.

Responsibilities

You support the development and execution of the EMEA marketing strategy for the Microbiology Fast solutions (VITEK REVEAL, BACT/ALERT VIRTUO, VITEK MS PRIME, BIOFIRE BCID2). Operating under the guidance of the Regional Franchise Lead Microbiology, you ensure local market activation, cross-cluster coordination, and continuous insight flow between the field, regional leadership, and Global Product & Market Management.

You translate global strategic intent into actionable regional programs, optimize Fast Microbiology portfolio performance, enable effective launches, and support countries in driving commercial impact across a diverse EMEA region.

Your main missions will be the following:

Regional Strategy & Planning

• Implement regional Fast Microbiology marketing initiatives aligned with franchise priorities.
• Adapt global frameworks and content to EMEA needs; ensure clarity and relevance for cluster and country teams.
• Consolidate market feedback, competitive intelligence, customer insights; feed into regional plans and LCM inputs.
• Support business reviews, annual planning, and market prioritization for Fast Microbiology.

Launch Management

• Coordinate regional launch execution and readiness (messaging, tools) in line with Launch Excellence.
• Track activation metrics and business performance; assess risks, propose corrective actions.
• Maintain pipeline visibility and support lifecycle management.

Global & Local Collaboration

• Act as liaison between Global Product & Market Management and cluster/country marketing teams.
• Ensure consistent use of messaging, positioning, value propositions, and clinical evidence.
• Facilitate best-practice sharing (communities of practice).

Operational Effectiveness

• Support creation/localization of assets and campaigns by Global/Regional/Local MarCom.
• Monitor usage and impact of materials; prepare presentations, dashboards, and reviews.

Drive & Management by Influence

• Collaborate across clinical, medical, market access, sales excellence, and commercial operations.
• Build trust-based relationships across clusters; drive alignment without direct authority.

Qualifications

• You hold a Master’s degree in Marketing, Life Sciences, Business, or a related discipline.
• You bring 3–5 years of marketing experience within the IVD sector, ideally with exposure to Microbiology diagnostics, ID&AST market (incl. Fast AST), customer needs and trends knowledge.
• Experience in internationally distributed or cross‑country roles is considered an asset.
• You demonstrate strong marketing execution capabilities, coupled with solid analytical skills and business acumen.
• You thrive in a matrix organization and excel at driving cross‑functional collaboration.
• You possess excellent communication abilities and proven project management skills.
• You are fluent in English, with additional European languages viewed as an advantage.
• You are willing to travel across the EMEA region (approximately 20–30%).