South Europe Marketing Lead – Diagnostics Growth

Abbott; Rungis; Sur place; EUR 75 000 - 110 000; Plein temps

Résumé du poste

Abbott in France seeks a senior marketing professional to drive commercial success for diagnostic solutions across Southern Europe. You will develop customer-centric strategies, understand markets, segment customers, and craft value propositions to support demand generation and launches.

You will partner with Medical Affairs, KAM, and Finance to optimize pricing, messaging, and margins, while expanding channels and partnerships to accelerate growth in France and Belgium.

Qualifications

• Degree in marketing, business or life sciences; scientific literacy required.
• 5 to 8 years in marketing in diagnostics or medical technology, including product marketing and market access.
• Measured on revenue and margin; carries a target on the product line.
• Pricing depth, KOL and medical fluency, analytics-driven segmentation.
• English fluent plus at least one South European language.

Responsabilités

• Own the win/loss loop on the line: every deal above threshold debriefed within 15 days, monthly synthesis at the business review, quarterly segmentation, targeting and positioning review with the Sales and Country Managers.
• Support pricing strategy and value communication in partnership with Commercial Leadership and Finance. e: value messages by segment, price corridor, realized price and margin.
• Own the program: target accounts and connected sites, the seasonal respiratory agenda and the bundle story.
• Contribute to health economic and market access initiatives in partnership with Medical Affairs , KAM, SAM, Healthcare Innovation & Transformation Lead, and Business developer
• Business development: new segments and channels for the line, with the Distributor Manager where the distributor network is the route to market.

Connaissances

Marketing strategy

Market access

Pricing analytics

English fluent

South European language

Formation

Marketing degree

Description du poste

Abbott in France seeks a senior marketing professional to drive commercial success for diagnostic solutions across Southern Europe. You will develop customer-centric strategies, understand markets, segment customers, and craft value propositions to support demand generation and launches.

You will partner with Medical Affairs, KAM, and Finance to optimize pricing, messaging, and margins, while expanding channels and partnerships to accelerate growth in France and Belgium.