Senior Field Marketing & Events Lead, Mobility

Lime; Paris; On-site; EUR 90,000 - 130,000; Full time

Job summary

Lime, the leading micromobility company, is seeking a Senior Field Marketing and Events Manager to build and run the event-led demand engine for Lime for Business in Europe, with travel as needed.

You will own strategy, plan trade shows, hosted events, and activation programs, partner with Sales and Customer Success, and develop messaging by persona to generate qualified pipeline and measurable ROI.

Qualifications

• 6+ years of field marketing, events marketing, demand generation, partnership marketing, or B2B go-to-market roles.
• Experience marketing transportation, benefits/HR programs, sustainability, travel, or other solutions in complex orgs.
• Proven track record turning events into measurable business outcomes.

Responsibilities

• Build and own the field marketing strategy for Lime for Business across priority markets.
• Plan and execute in-person and hybrid programs (trade shows, hosted events, roundtables, launches).
• Partner with Sales to identify target accounts and moments to unlock opportunities.
• Develop messaging and talking points by persona and use case (commute programs, business travel, campus mobility, sustainability).
• Own speaking and thought leadership pipeline from submissions to lead follow-up.
• Build employer-facing activation programs (workplace events, mobility weeks, onboarding fairs).
• Own advance logistics for in-market activations (vendors, staffing, on-site execution).
• Collaborate with Sales, Customer Success, Product, Operations, Partnerships, Brand/Comms for go-to-market alignment.
• Create repeatable playbooks for launches, events, activations, and field kits.
• Define success metrics across event sourcing, lead capture, attribution, and ROI.

Skills

Field marketing

Events marketing

Demand generation

Partnership marketing

B2B go-to-market

Job description

Lime, the leading micromobility company, is seeking a Senior Field Marketing and Events Manager to build and run the event-led demand engine for Lime for Business in Europe, with travel as needed.

You will own strategy, plan trade shows, hosted events, and activation programs, partner with Sales and Customer Success, and develop messaging by persona to generate qualified pipeline and measurable ROI.