EMEA Field Marketing Director — Hybrid, High-Impact

Atlas Metrics; Paris; Hybride; EUR 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

RTT days

Meal vouchers SWILE

Health insurance

Résumé du poste

LumApps is seeking a Senior Director, Field Marketing EMEA to build and lead our regional marketing strategy across Europe, the Middle East and Africa. This role combines strategic planning with hands-on program execution to drive pipeline and revenue across key markets.

You will partner with regional sales and partner teams, own ABM programs, and manage a regional budget, delivering measurable ROI while ensuring localization for regional nuances.

Qualifications

• 10+ years in B2B SaaS marketing, with 5+ years in field marketing leadership within EMEA.
• Fluency in French and English is mandatory; German, Spanish, or Italian is a strong plus.
• Strong analytical skills with hands-on experience managing regional budgets, pipeline attribution, and reporting toolstacks.
• Experience operating effectively within a matrixed global marketing organization.

Responsabilités

• Architect and execute the EMEA field marketing playbook, balancing strategic regional planning with hands-on campaign and event execution.
• Own flagship initiatives—from executive roundtables and intimate customer dinners to regional tradeshows and localized digital programs.
• Design and deploy targeted ABM programs tailored to high-value enterprise accounts in key EMEA territories.
• Partner directly with EMEA Sales Leadership to align field initiatives with territory quotas, target account lists, and deal acceleration goals.
• Monitor lead flow, pipeline creation & conversion rates, and pipeline velocity, proactively designing rapid-response tactics to address coverage gaps.
• Equip sales teams with campaign toolkits, direct follow-up strategies, and event enablement materials to maximize lead-to-opportunity conversion.
• Build out the regional customer marketing engine to drive NRR, overseeing local user groups, customer advisory boards, and regional customer stories and case studies.
• Work closely with EMEA Partner Team to co-create and execute joint field initiatives.
• Manage, mentor, and grow a team of field and customer marketers, setting a high standard for execution, agility, and measurable outcomes.
• Own the regional marketing budget, campaign calendar, and performance metrics, maintaining rigorous ROI tracking across all activities.
• Serve as the voice of the EMEA market within the global marketing team, ensuring corporate content and integrated demand programs are effectively localized for regional nuances.

Connaissances

B2B SaaS marketing

Field marketing leadership

ABM programs

Budget management

Cross-functional partnership

Description du poste

LumApps is seeking a Senior Director, Field Marketing EMEA to build and lead our regional marketing strategy across Europe, the Middle East and Africa. This role combines strategic planning with hands-on program execution to drive pipeline and revenue across key markets.

You will partner with regional sales and partner teams, own ABM programs, and manage a regional budget, delivering measurable ROI while ensuring localization for regional nuances.