Senior Demande Generation Manager

Scality; Paris; Sur place; EUR 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Generous benefits packages

Wellness programs

Team events worldwide

Résumé du poste

Scality is seeking an experienced Demand Generation Campaign Manager to own our global campaign program. You will plan, launch, and optimize campaigns that generate qualified leads and opportunities across Americas, EMEA, and Asia Pacific, with a hands-on, data-driven mindset.

You will collaborate with regional marketing teams, product marketing, marketing operations, and sales to create integrated programs, measure performance, and drive pipeline efficiency in a fast-changing market.

Qualifications

• Ten years or more of experience in lead generation, demand generation, or digital marketing, running integrated campaigns end to end.
• International experience across regions, including the US, with understanding of market differences.
• Experience in B2B enterprise software, storage, data management, or adjacent data infrastructure markets.
• Proven track record of campaigns that produced measurable pipeline with solid results.
• Hands-on experience with paid social, paid search, webinars, and events.
• Strong command of HubSpot and Salesforce and campaign analytics.
• Able to shape a plan from a pipeline target while staying hands on in execution.
• Creative aptitude to generate demand where AI and evolving channels change buyer behavior.
• Native or near-native English written and spoken, with ability to write for US and international audiences.

Responsabilités

• Own the global campaign plan and calendar, translating pipeline targets into integrated campaigns across paid social, paid search, email, webinars, content syndication, and ABM.
• Take each campaign from brief to launch: audience targeting, offer, messaging with product marketing, landing pages, forms, promotion, lead routing, and reporting.
• Run campaigns for webinars, trade shows, field events, and partner programs from promotion to lead follow up.
• Manage the thought leadership and customer webinar program from topic and speakers to registration and delivery.
• Collaborate with Head of Growth on paid media strategy, spend allocation, and experimentation across LinkedIn, Google, and new channels.
• Build campaigns with marketing operations in HubSpot and Salesforce, owning campaign structure and attribution.
• Produce weekly and monthly lead generation reporting to marketing and executives with metrics by channel and region.
• Align with sales and SDR teams on lead handoff, follow up, and pipeline acceleration.
• Manage budgets and agencies, prioritizing spend by pipeline impact, and run experiments to improve conversion.

Connaissances

Lead generation

Demand generation

Campaign management

B2B marketing

Analytics

Outils

HubSpot

Salesforce

Analytics tools

Description du poste

About Scality

Scality builds data infrastructure software for enterprise AI, cyber resilience, and sovereign control at multi-petabyte to exabyte scale. Its AI Data Infrastructure platform reduces operational burden through AI-powered autonomous operations while aligning the right storage media, performance, and protection to each workload through human-approved lifecycle policies.

About Scality

Scality builds data infrastructure software for enterprise AI, cyber resilience, and sovereign control at multi-petabyte to exabyte scale. Its AI Data Infrastructure platform reduces operational burden through AI-powered autonomous operations while aligning the right storage media, performance, and protection to each workload through human-approved lifecycle policies.

Built on CORE5 cyber resilience and open-code principles, Scality software delivers extreme performance, operational simplicity, and sustainable economics.

The world's most demanding enterprises and government organizations depend on Scality to power AI initiatives, defend critical data, and build infrastructure that lasts for decades. Recognized as a leader by Gartner, Scality is where AI remembers, learns, and thinks.

F
ollow us on LinkedIn. Visit www.scality.com and our blog.

About The Role

Scality is looking for an experienced Demand Generation Campaign Manager to own our global campaign program. You plan, launch, and optimize the campaigns that generate qualified leads and opportunities across our enterprise and mid-market go to market in the Americas, EMEA, and Asia Pacific.

This is a hands-on role for a marketer who thinks strategically. You take a pipeline target, decide how to reach it, and run the campaigns that get there. You hold yourself to the numbers: leads and opportunities generated, conversion by stage, cost per lead and per opportunity, and channel efficiency. Most of the work is digital. You also run the campaigns around our webinars, trade shows, and partner programs, from promotion to lead follow up.

The main challenge is generating demand in a market that is changing fast. Buyers increasingly get their information from AI tools rather than the channels marketers have relied on, and gated content and volume downloads are losing their effect. This role needs the creativity to build demand where the old playbooks no longer work.

You own the campaign function in an international marketing team. You work closely with the Head of Growth, who runs paid media, SEO, and web, and with marketing operations and nurture. You work with the AMER field marketing manager and the EMEA regional marketing team on campaigns for their events and partner programs, and with product marketing on messaging and assets. You also work with sales, SDR, and partner teams in every region.

What You Will Be Doing

• Own the global campaign plan and calendar, translating pipeline targets into integrated campaigns across paid social, paid search, email, webinars, content syndication, and account-based marketing
• Take each campaign from brief to launch: audience and targeting, offer, messaging with product marketing, landing pages and forms, promotion, lead routing, and reporting
• Run campaigns for webinars, trade shows, field events, and partner programs, from promotion before the event to lead follow up after
• Run the thought leadership and customer webinar program, from topic and speakers to registration, delivery, and follow up
• Work with the Head of Growth on paid media strategy, spend allocation, and experimentation across LinkedIn, Google, and new channels
• Build campaigns with marketing operations in HubSpot and Salesforce, and own campaign structure, naming, and attribution in Salesforce
• Own weekly and monthly lead generation reporting to marketing and executive leadership: leads and opportunities against goal, conversion by stage, cost per lead and per opportunity, and spend by channel and region
• Align with sales and SDR teams across regions on lead handoff, follow up, and pipeline acceleration
• Manage campaign budgets and agencies, and prioritize spend against pipeline impact
• Run experiments across audiences, offers, and channels to improve conversion and lower acquisition cost

What You Bring To The Table

• Ten years or more of experience in lead generation, demand generation, or digital marketing, running integrated campaigns end to end
• International experience: you have run campaigns across several regions, ideally including the US, and understand how buyers and channels differ by market
• Experience in B2B enterprise software, ideally in storage, data management, backup, or adjacent data infrastructure markets
• A track record of campaigns that produced measurable pipeline, with the numbers to back it up
• Hands-on experience with paid social and paid search, and with webinar and event campaigns
• Strong command of HubSpot and Salesforce and of campaign analytics
• The ability to shape a plan from a pipeline target while staying hands on in execution
• The creativity to generate demand where buyers rely on AI over traditional channels and gated content no longer carries the funnel
• Native or near-native English, written and spoken. You write campaign copy for US and international audiences
• Comfort working with colleagues across time zones, with regular overlap with the US team in the afternoon

Life at Scality

• We offer careers with an opportunity to bridge international borders, an intensely fun environment with smart people.
• We encourage promotion and elevation through training and development programs.
• We care for our employees through company supported programs such as sports and wellness programs, social responsibility programs, and generous benefits packages.
• We support team building and get together events across all of our locations around the world.
• Life at Scality is exhilarating. Our internal motto is: work hard, play hard, eat well and amaze the customer!

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.