Senior B2B Demand Gen Lead — Hotels (EMEA)

airbnb; Paris; Sur place; EUR 74 000 - 92 000; Plein temps

Avantages offerts par ce poste

Bonus eligible

Employee Travel Credits

Benefits

Résumé du poste

Airbnb Hotels seeks a Senior Demand Generation Specialist to own the inbound engine across EMEA. This high-impact, hands-on role sits at the intersection of marketing and sales and will build the hotels inbound motion from the ground up for a 12-month pilot.

You will lead multi-channel programs, partner with RevOps and Global Marketing, and drive measurable pipeline while shaping Airbnb's growth in professional hospitality.

Qualifications

• 8+ years of experience in B2B demand generation or growth marketing, ideally within marketplace, hospitality tech, or SaaS environments.
• Proven track record of building inbound programs that generate measurable sales pipeline, including experience building a demand gen function from scratch (startup, scale-up, or new-business environment).
• Hands-on experience with Salesforce, marketing automation tools (MixMax, Outreach, or similar), and paid channels.
• Strong analytical, systems-driven approach; comfortable running campaigns yourself, not just briefing others.
• Data-driven: you own your funnel metrics and can connect campaign activity to revenue impact.
• Hands-on experience using AI tools to automate campaigns and create content at scale.
• Strong sales alignment instincts; you treat AEs as internal customers.
• Comfortable with ambiguity: able to shape your own scope, make the case for investment, and adjust quickly based on results.
• Fluent in written and spoken English; additional European languages a plus.
• Experience operating globally across multiple regions/languages a plus.

Responsabilités

• Define and own the EMEA inbound strategy and roadmap, prioritising channels and initiatives that drive hotel go-lives.
• Build and scale multi-channel inbound programs (email, paid, SEO, content, events, partnerships) targeting independent hotels and hotel groups.
• Own the full funnel from lead capture to MQL handoff, including lead scoring, routing, and CRM hygiene in Salesforce.
• Design LinkedIn campaigns in coordination with regional AE teams to target high-priority segments and geographies.
• Develop outbound sequences (via tools like MixMax or Outreach) to support AE prospecting.
• Partner with Global Marketing to build collateral, landing pages, and nurture flows addressing hotel pain points.
• Track, report, and optimize against pipeline metrics: MQLs, MQL-to-SQL, cost per lead, influenced revenue.
• Run co-marketing and referral programs with industry partners (channel managers, PMSes, hospitality associations).
• Build business cases for each campaign, secure budget, show ROI.
• Run test-and-learn: launch quickly, measure, cut what doesn't work, scale what does.
• Use AI and automation to scale campaign creation and content.
• Collaborate with Connectivity, Events, Country Managers and AEs to convert webinars/events into pipeline.

Connaissances

Demand generation

Growth marketing

Salesforce

Marketing automation

MixMax/Outreach

Analytics

AI in campaigns

Sales alignment

Outils

Salesforce

MixMax

Outreach

Description du poste

Airbnb Hotels seeks a Senior Demand Generation Specialist to own the inbound engine across EMEA. This high-impact, hands-on role sits at the intersection of marketing and sales and will build the hotels inbound motion from the ground up for a 12-month pilot.

You will lead multi-channel programs, partner with RevOps and Global Marketing, and drive measurable pipeline while shaping Airbnb's growth in professional hospitality.