Senior Product Marketing Manager

Pragmatike; Nantes; On-site; EUR 60,000 - 90,000; Full time

Job summary

Jobtailor is seeking a results-driven Product Marketing professional to shape our Go-To-Market and messaging in English and French. You will own sales enablement assets, craft compelling buyer narratives, and train Sales, Marketing, and Customer Success teams to win in the market.

You will lead market intelligence, analyst relations, and competitive insights, turning signals into actionable recommendations for Product and GTM.

Qualifications

• 4–8 years in Product Marketing or GTM in B2B SaaS or enterprise software.
• Proven ability to turn complex product narratives into crisp, buyer-facing messaging.
• Experience owning sales enablement assets: decks, battlecards, one-pagers, case studies.
• Comfort with analyst relations cycles: prep, submission, briefing, follow-through.
• Strong market research instincts; you turn competitive signals into actionable intelligence.
• Excellent written communication in both French and English, in a voice that's witty, warm, human, and bold — never corporate.
• Cross-functional credibility with Product, Sales, Marketing, and Customer Success, without needing a formal mandate.
• Ability to leverage AI to augment your work, and the judgment to know when the human touch is required.

Responsibilities

• Design master GTM and sales enablement assets — corporate and product pitch decks, competitive battlecards, one‑pagers, and a customer proof library — and train Sales, Marketing, and CS to build their own winning pitches from them.
• Act as the company's evangelist: on stage at webinars and conferences, with prospects in persona‑tuned language, and across the partner ecosystem and broader Microsoft sphere, turning every appearance into a pipeline moment.
• Own messaging and positioning: co‑own the FY26 messaging architecture in EN and FR, and sharpen positioning against Microsoft‑native alternatives (Viva, LumApps, native SharePoint).
• Own analyst relations: deliver submissions and briefings on time, build a reusable evidence pack, and maintain proactive contact with priority analysts between evaluation cycles.
• Run market intelligence: establish a bi‑monthly cadence with recommended actions, track competitors and the Microsoft ecosystem, and turn customer and partner signals into recommendations for Product and GTM.

Skills

Product marketing

Go-to-market strategy

Sales enablement

B2B SaaS

Analyst relations

Market research

Bilingual English-French

Cross-functional collaboration

AI augmentation

Tools

PowerPoint / Google Slides

Job description

Responsibilities

• Design master GTM and sales enablement assets — corporate and product pitch decks, competitive battlecards, one‑pagers, and a customer proof library — and train Sales, Marketing, and CS to build their own winning pitches from them.
• Act as the company's evangelist: on stage at webinars and conferences, with prospects in persona‑tuned language, and across the partner ecosystem and broader Microsoft sphere, turning every appearance into a pipeline moment.
• Own messaging and positioning: co‑own the FY26 messaging architecture in EN and FR, and sharpen positioning against Microsoft‑native alternatives (Viva, LumApps, native SharePoint).
• Own analyst relations: deliver submissions and briefings on time, build a reusable evidence pack, and maintain proactive contact with priority analysts between evaluation cycles.
• Run market intelligence: establish a bi‑monthly cadence with recommended actions, track competitors and the Microsoft ecosystem, and turn customer and partner signals into recommendations for Product and GTM.

Requirements

• 4–8 years in Product Marketing or GTM strategy, ideally in B2B SaaS or enterprise software.
• Proven ability to turn complex product narratives into crisp, buyer‑facing messaging, with the discipline to keep it consistent.
• Experience owning sales enablement assets: pitch decks, battlecards, one‑pagers, case studies.
• Comfort with analyst relations cycles: preparation, submission, briefing, and follow‑through.
• Strong market research instincts — you turn competitive signals into actionable intelligence.
• Excellent written communication in both French and English, in a voice that's witty, warm, human, and bold — never corporate.
• Cross‑functional credibility with Product, Sales, Marketing, and Customer Success, without needing a formal mandate.
• Ability to leverage AI to augment your work, and the judgment to know when the human touch is required.

Core Competencies

Demonstrates expertise in Product Marketing and Go‑To‑Market strategy, with a strong focus on creating sales enablement assets and effective messaging in both English and French. Proven ability to conduct market intelligence and analyst relations while collaborating cross‑functionally with Product, Sales, Marketing, and Customer Success teams.