Segment Market Strategy Lead – Paris Growth & GTM

World Aquatics; Paris; Sur place; EUR 63 000 - 85 000; Plein temps

Résumé du poste

World Aquatics is seeking a Market Strategy Lead based in Paris with 8+ years of experience in strategy and marketing. The role focuses on building and executing GTM plans, aligning Product, Sales, Marketing, Channel and Customer Success around shared priorities.

The position emphasizes strategic thinking with operational impact and requires collaboration with Product, Sales, Marketing and Customer Success teams to drive growth and market leadership.

Qualifications

• 8+ years of experience in product marketing, GTM, sales strategy or consulting leadership roles.
• Strong ability to influence cross-functionally with senior stakeholders.
• Comfortable manipulating and analyzing data to build a 360° view of the market and business.
• Strong business acumen with the ability to dive deep into product topics.
• Clear articulation of strategies and storytelling.

Responsabilités

• Reach market leadership within your segment.
• Build a deep understanding of the market, customers and competition.
• Define a clear strategic vision and winning position for your segment.
• Drive data-informed prioritization and resource allocation.
• Serve as the in-house strategic expert on your segment.
• Analyze customer needs, competitors and market dynamics.
• Build actionable market intelligence to support GTM teams.
• Identify opportunities and risks.
• Define ICPs, buyer personas and target market.
• Translate product capabilities into differentiated value propositions and messaging.
• Define pricing strategies and distribution channels.
• Deliver strategic recommendations to leadership (e.g. QBRs).
• Influence product roadmap through market insights.
• Roll out GTM strategy and drive execution across teams.
• Equip teams with effective assets (sales decks, battle cards, training).
• Monitor performance and refine GTM plays based on results.

Connaissances

Market strategy

GTM strategy

Data analysis

Cross-functional influence

Product marketing

Formation

Master's degree

Description du poste

World Aquatics is seeking a Market Strategy Lead based in Paris with 8+ years of experience in strategy and marketing. The role focuses on building and executing GTM plans, aligning Product, Sales, Marketing, Channel and Customer Success around shared priorities.

The position emphasizes strategic thinking with operational impact and requires collaboration with Product, Sales, Marketing and Customer Success teams to drive growth and market leadership.