Marketing Manager – CDD

Lengow; Nantes; On-site; EUR 90,000 - 120,000; Full time

Job summary

Lengow is seeking a senior marketing leader in Nantes to drive a data-informed B2B SaaS strategy. You will lead cross-functional teams across demand generation, events, content and partnerships, aligning Marketing with Sales to accelerate pipeline and revenue.

The role requires 10+ years in marketing, strong leadership, and fluency in French and English. You will manage budgets, optimise initiatives, and influence the go-to-market strategy for a growing ecommerce platform.

Qualifications

• 10+ years in marketing, including B2B SaaS experience.
• Defining and executing comprehensive marketing plans.
• Leading and developing a marketing team.
• Collaborating closely with Sales and commercial stakeholders.
• Managing marketing budgets and tracking performance.
• Exposure to ecommerce/marketplaces is a plus.
• Fluent French and English are mandatory; additional languages are a plus.

Responsibilities

• Execute and adapt Lengow’s marketing plan according to priorities and opportunities.
• Coordinate marketing initiatives across demand generation, events, content and partner marketing.
• Identify and prioritise high-impact opportunities for the business.
• Ensure alignment between Marketing, Sales and Partnerships teams.
• Monitor marketing performance and pipeline contribution.

Skills

B2B SaaS marketing

Team leadership

Demand generation

Budget management

Cross-functional collaboration

French & English fluency

Education

Bachelor's degree in Marketing

Tools

AI-powered marketing tools

Workflow automation

Job description

Responsibilities

• Execute and adapt Lengow’s marketing plan according to business priorities and market opportunities
• Coordinate marketing initiatives across demand generation, events, content and partner marketing
• Identify and prioritise the highest-impact opportunities for the business
• Ensure strong alignment between Marketing, Sales and Partnerships teams
• Monitor marketing performance and contribution to pipeline generation
• Analyse campaign results and customer acquisition performance
• Track key marketing KPIs and provide regular reporting to leadership
• Drive data-informed decisions to optimise marketing investments
• Oversee key marketing initiatives, including events, webinars and content programmes, while personally leading and executing French-speaking events and webinars
• Support Lengow’s visibility across the e-commerce ecosystem
• Contribute to the evolution of marketing assets and sales enablement materials
• Monitor marketing spend and budget allocation
• Work closely with Finance to ensure effective budget tracking and prioritisation
• Lead and support a small international marketing team and external contributors
• Set priorities, allocate resources and ensure smooth execution of key initiatives
• Provide guidance, remove blockers and help the team focus on the highest-impact opportunities
• Foster a collaborative, positive and results-oriented working environment

Requirements

• 10+ years in marketing, including significant experience in a B2B SaaS environment
• Defining and executing marketing plans
• Leading and developing a marketing team
• Working closely with Sales and commercial stakeholders
• Managing marketing budgets and tracking business performance
• Exposure to e-commerce/marketplaces is a plus
• Another nice plus: experience with AI-powered marketing tools, workflow automation or productivity solutions
• Strong understanding of B2B SaaS business models and marketing metrics
• Data-driven mindset with the ability to turn insights into actions
• Strong prioritisation and decision-making skills
• Ability to manage multiple stakeholders and competing priorities
• Hands-on approach with the ability to contribute operationally when needed, particularly on French-speaking initiatives
• Excellent communication and cross-functional collaboration skills
• Positive, pragmatic and solution-oriented attitude
• Fluent French and English is mandatory
• Spanish, German or Italian is a plus