Mobile Growth & ROAS Marketing Specialist — Equity

Blockchain.com; Paris; Hybride; EUR 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Unlimited vacation

Unlimited books

Equity offered

In-office 4 days a week (Paris)

Work from anywhere up to 20 days/yr

Résumé du poste

Blockchain is seeking a Performance Marketing Specialist (Mobile) to lead our mobile user acquisition strategy from our Paris office. You will drive data-driven campaigns across Google, Meta, ASA, TikTok and other channels with a strong ROAS focus.

You will leverage AppsFlyer, SQL, Looker/Tableau and AI tools to optimize performance, manage large budgets, and collaborate with creative teams to craft compelling ads.

Qualifications

• 5+ years in Performance/Growth Marketing, mobile UA expertise.
• Expert working knowledge of AppsFlyer.
• Proven ROAS-focused campaign optimization.
• Experience managing monthly budgets over USD 300k.
• Hands-on experience with Google, Meta, ASA and TikTok campaigns.
• Fluency in professional and technical English.
• Experience in Crypto, Fintech or Gaming industries.

Responsabilités

• Hands-on creation, optimization, and scaling of performance campaigns across Google, Meta, ASA, TikTok and other channels.
• Maximize ROAS and efficient mobile user acquisition targets.
• Serve as expert user for AppsFlyer, ensuring data integrity and attribution.
• Brief design/creative teams and generate/validate ad copy and video scripts.
• Utilize AI tools for copy creation, campaign optimization, and performance analysis.
• Understand mobile ad fraud and prevention tools.
• Self-serve data via SQL/Looker/Tableau to reduce data team dependency.

Description du poste

Blockchain is seeking a Performance Marketing Specialist (Mobile) to lead our mobile user acquisition strategy from our Paris office. You will drive data-driven campaigns across Google, Meta, ASA, TikTok and other channels with a strong ROAS focus.

You will leverage AppsFlyer, SQL, Looker/Tableau and AI tools to optimize performance, manage large budgets, and collaborate with creative teams to craft compelling ads.