Head of Mobile Growth & Paid Acquisition

WhyHireWrong?; Paris; Sur place; EUR 90 000 - 140 000; Plein temps

Résumé du poste

WhyHireWrong? in Paris is seeking a Growth Lead to own end-to-end mobile user acquisition for creator-led Health & Fitness apps. You will plan, run, and optimize campaigns across TikTok, Meta, and Google UAC, managing a budget north of $1M monthly and driving performance with rigorous testing.

The role requires 6+ years in mobile UA, hands-on attribution, and autonomy in a fast-paced startup. You'll own funnels from ad to in-app conversion and collaborate on retention, ASO, and analytics.

Qualifications

• 6+ years in mobile user acquisition for core mobile apps.
• Independently managed $1M+ monthly ad spend.
• Strong creative testing methodology with hooks and iterations.
• Hands-on attribution and analytics with AppsFlyer/Adjust and Amplitude.
• Autonomy and speed in a pre-seed startup environment.

Responsabilités

• Plan, execute, and optimize mobile UA campaigns across TikTok, Meta, and Google UAC.
• Manage a monthly ad budget north of $1M - allocate across channels, geos, and creative formats based on real performance data.
• Build and run a creative testing pipeline: brief concepts, test hooks, identify winners, scale what works, kill what doesn't.
• Own the full funnel from ad impression to in-app conversion, including web-to-app onboarding flows.
• Work with AppsFlyer or similar MMPs for attribution; use Amplitude or equivalent analytics to understand user behavior and LTV.
• Collaborate internally on ASO, CRM, and retention mechanics.
• Evaluate and manage creator and influencer partnerships as a distribution channel.
• Report directly to the founder on CAC, ROAS, payback periods, and unit economics.

Connaissances

Mobile UA depth

Budget ownership

Creative testing

Attribution analytics

Startup autonomy

Outils

AppsFlyer

Adjust

Amplitude

Mixpanel

Description du poste

WhyHireWrong? in Paris is seeking a Growth Lead to own end-to-end mobile user acquisition for creator-led Health & Fitness apps. You will plan, run, and optimize campaigns across TikTok, Meta, and Google UAC, managing a budget north of $1M monthly and driving performance with rigorous testing.

The role requires 6+ years in mobile UA, hands-on attribution, and autonomy in a fast-paced startup. You'll own funnels from ad to in-app conversion and collaborate on retention, ASO, and analytics.