Performance Marketing Specialist, Mobile

Blockchain.com; Paris; Hybride; EUR 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Unlimited vacation

Unlimited books

Equity offered

In-office 4 days a week (Paris)

Work from anywhere up to 20 days/yr

Résumé du poste

Blockchain is seeking a Performance Marketing Specialist (Mobile) to lead our mobile user acquisition strategy from our Paris office. You will drive data-driven campaigns across Google, Meta, ASA, TikTok and other channels with a strong ROAS focus.

You will leverage AppsFlyer, SQL, Looker/Tableau and AI tools to optimize performance, manage large budgets, and collaborate with creative teams to craft compelling ads.

Qualifications

• 5+ years in Performance/Growth Marketing, mobile UA expertise.
• Expert working knowledge of AppsFlyer.
• Proven ROAS-focused campaign optimization.
• Experience managing monthly budgets over USD 300k.
• Hands-on experience with Google, Meta, ASA and TikTok campaigns.
• Fluency in professional and technical English.
• Experience in Crypto, Fintech or Gaming industries.

Responsabilités

• Hands-on creation, optimization, and scaling of performance campaigns across Google, Meta, ASA, TikTok and other channels.
• Maximize ROAS and efficient mobile user acquisition targets.
• Serve as expert user for AppsFlyer, ensuring data integrity and attribution.
• Brief design/creative teams and generate/validate ad copy and video scripts.
• Utilize AI tools for copy creation, campaign optimization, and performance analysis.
• Understand mobile ad fraud and prevention tools.
• Self-serve data via SQL/Looker/Tableau to reduce data team dependency.

Description du poste

Blockchain is connecting the world to the future of finance. As the most trusted and fastest-growing global crypto company, it helps millions of people worldwide safely access cryptocurrency. Since its inception in 2011, Blockchain has earned the trust of over 90 million wallet holders and more than 40 million verified users, facilitating over $1 trillion in crypto transactions.

We are looking for a Performance Marketing Specialist (Mobile). You will be the core driver of our mobile user acquisition (UA) strategy, focusing on data-driven execution and aggressive ROAS optimization. This is a hands‑on role requiring technical analytics skills and deep operational knowledge of major advertising platforms.

WHAT YOU WILL DO

• Hands‑on creation, optimization, and scaling of performance marketing campaigns across Google, Meta (Facebook/Instagram), Apple Search Ads (ASA), TikTok Ads and other channels.
• Relentlessly focus on maximizing Return on Ad Spend (ROAS) and achieving efficient mobile user acquisition targets.
• Serve as the expert user for our Mobile Measurement Partner, AppsFlyer, ensuring data integrity and accurate attribution.
• Manage the creative process by briefing design/creative teams and generating/validating effective ad copy and video scripts.
• Utilize expertise in AI tools for copy creation, campaign optimization, and strategic performance analysis.
• Deep understanding of mobile ad fraud (click injection, SDK spoofing) and prevention tools.
• Ability to self‑serve data via SQL/Looker/Tableau to reduce dependency on data teams.

WHAT YOU WILL NEED

• 5+ years in Performance/Growth Marketing, specifically focused on Mobile App Growth (UA).
• Expert working knowledge of AppsFlyer.
• Proven success in ROAS‑focused campaign optimization.
• Experience managing monthly budgets exceeding USD 300k.
• Extensive, hands‑on experience managing Google, Meta, ASA, and TikTok campaigns.
• Fluency in professional and technical English.
• Experience in Crypto, Fintech or Gaming industries.

NICE TO HAVE

• Familiarity with marketing products in the Cryptocurrency space.

COMPENSATION & PERKS

• Unlimited vacation policy; work hard and take time when you need it.
• Unlimited books policy; order the technical resources you need or simply pick something up from our company library.
• Full‑time salary based on experience and meaningful equity in an industry‑leading company.
• Role based in our Paris office, with a mandatory in‑office presence four days per week
• Work from Anywhere Policy: You can work remotely from anywhere in the world for up to 20 days per year.

Blockchain is committed to diversity and inclusion in the workplace and is proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, religion, color, national origin, gender, gender expression, sex, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, and apprenticeship. Blockchain makes hiring decisions based solely on qualifications, merit, and business needs at the time.