Performance Marketing Specialist, Mobile New Paris

Blockchain, Inc.; Paris; Sur place; EUR 70 000 - 110 000; Plein temps

Avantages offerts par ce poste

Unlimited vacation

Unlimited books

Equity

In-office 4 days/week

Remote up to 20 days/year

Résumé du poste

Blockchain is seeking a Performance Marketing Specialist (Mobile) in Paris to lead mobile user acquisition across major platforms. You will own data-driven campaigns, optimize ROAS, and collaborate with design teams to craft effective ad copy and video scripts.

Proficiency with AppsFlyer and SQL/Looker/Tableau is expected, with experience managing large monthly budgets in crypto/fintech or gaming spaces. The role requires in-office presence four days per week in Paris, with a flexible remote

Qualifications

• 5+ years in Performance/Growth Marketing, mobile app growth focus.
• Expert working knowledge of AppsFlyer.
• Proven success in ROAS-focused campaign optimization.
• Experience managing monthly budgets exceeding USD 300k.
• Extensive experience managing Google, Meta, ASA, and TikTok campaigns.
• Fluency in professional and technical English.
• Experience in Crypto, Fintech or Gaming industries.

Responsabilités

• Hands-on creation, optimization, and scaling of campaigns across Google, Meta, ASA, TikTok and other channels.
• Relentlessly focus on maximizing ROAS and efficient mobile UA targets.
• Serve as the expert user for AppsFlyer ensuring data integrity and attribution.
• Manage the creative process with design/creative teams and generate ad copy/video scripts.
• Utilize AI tools for copy creation, campaign optimization, and performance analysis.
• Deep understanding of mobile ad fraud and prevention tools.
• Ability to self-serve data via SQL/Looker/Tableau.

Connaissances

Mobile Growth

ROAS optimization

SQL

Looker

Tableau

Outils

AppsFlyer

Google Ads

Meta Ads

Apple Search Ads

TikTok Ads

Description du poste

Performance Marketing Specialist, Mobile

Paris

Blockchain is connecting the world to the future of finance. As the most trusted and fastest-growing global crypto company, it helps millions of people worldwide safely access cryptocurrency. Since its inception in 2011, Blockchain has earned the trust of over 90 million wallet holders and more than 40 million verified users, facilitating over $1 trillion in crypto transactions.

We are looking for a PerformanceMarketingSpecialist(Mobile). You will be the core driver of our mobile user acquisition (UA) strategy, focusing on data-driven execution and aggressive ROAS optimization. This is a hands-on role requiring technical analytics skills and deep operational knowledge of major advertising platforms.

WHAT YOU WILL DO

• Hands-on creation, optimization, and scaling of performance marketing campaigns across Google, Meta (Facebook/Instagram), Apple Search Ads (ASA), TikTok Ads and other channels.
• Relentlessly focus on maximizing Return on Ad Spend (ROAS) and achieving efficient mobile user acquisition targets.
• Serve as the expert user for our Mobile Measurement Partner, AppsFlyer, ensuring data integrity and accurate attribution.
• Manage the creative process by briefing design/creative teams and generating/validating effective ad copy and video scripts.
• Utilize expertise in AI tools for copy creation, campaign optimization, and strategic performance analysis.
• Deep understanding of mobile ad fraud (click injection, SDK spoofing) and prevention tools.
• Ability to self-serve data via SQL/Looker/Tableau to reduce dependency on data teams.

WHAT YOU WILL NEED

• 5+ years in Performance/Growth Marketing, specifically focused on Mobile App Growth (UA).
• Expert working knowledge of AppsFlyer.
• Proven success in ROAS-focused campaign optimization.
• Experience managing monthly budgets exceeding USD 300k.
• Extensive, hands-on experience managing Google, Meta, ASA, and TikTok campaigns.
• Fluency in professional and technical English.
• Experience in Crypto, Fintech or Gaming industries.

NICE TO HAVE

• Familiarity with marketing products in the Cryptocurrency space.

COMPENSATION & PERKS

• Unlimited vacation policy; work hard and take time when you need it.
• Unlimited books policy; order the technical resources you need or simply pick something up from our company library.
• Full-time salary based on experience and meaningful equity in an industry-leading company.
• Role based in our Paris office, with a mandatory in-office presence four days per week
• Work from Anywhere Policy: You can work remotely from anywhere in the world for up to 20 days per year.

Blockchain is committed to diversity and inclusion in the workplace and is proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, religion, color, national origin, gender, gender expression, sex, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, and apprenticeship. Blockchain makes hiring decisions based solely on qualifications, merit, and business needs at the time.