Marketing Strategy & Operations Manager

Notion; Île-de-France; Sur place; EUR 113 000 - 148 000; Plein temps

Résumé du poste

Notion is seeking a Marketing Strategy & Operations Manager based in San Francisco or New York to serve as the operational backbone of marketing builds, launches, and measurements. You will optimize how leads and accounts are routed and managed, across templates, QA, deliverability, and execution.

You’ll own end-to-end campaign services in Marketo, Customer.io, and SFDC, while monitoring MQL/MQA issues from creation to handoff to Sales.

Qualifications

• Experience in marketing operations or campaign management.
• Strong knowledge of Marketo, Customer.io and SFDC.
• Ability to work across regions and teams.

Responsabilités

• Establish and maintain campaign templates, standardized QA processes, and reusable campaign architecture in Marketo, Customer.io and SFDC
• Own the Campaign object in SFDC — including campaign member status designations, naming conventions, and data hygiene standards
• Build, test, and launch campaigns end-to-end in marketing platforms and SFDC — while optimizing speed and quality
• Manage email deliverability, sender reputation, privacy regulations, and opt-out requirements for the EMEA region
• Define MQL/MQA routing rules and adjust as the business evolves
• Debug lead and MQA routing issues to ensure leads flow to the right reps with minimal manual work
• Monitor MQL/MQA volumes, conversion rates, and system health to identify issues

Connaissances

Campaign operations

Lead management

Marketing automation

Cross-functional work

Outils

Marketo

Customer.io

Salesforce (SFDC)

Description du poste

• We’re looking for a Marketing Strategy & Operations Manager based in San Francisco or New York
• This person will be the operational backbone of Marketing builds, launches, and measures campaigns, and how leads/accounts are routed, and managed
• You’ll own the end-to-end of campaign services across templates, QA, deliverability, and execution
• You’ll also play a role in the monitoring, debugging and managing any MQL/MQA issues (from creation to handoff to Sales) as they arise
• You’ll work across many teams across multiple regions (EMEA, AMER), partnering closely with Marketing, SDR leadership, and our agency partners to build scalable processes and tooling that increase pipeline throughput and campaign quality
• If you thrive on building systems that bring order to complexity and love bridging the gap between Marketing and Sales, this role is for you
• Campaign Operations:
• Establish and maintain campaign templates, standardized QA processes, and reusable campaign architecture in Marketo, customer.io and SFDC
• Own the Campaign object in SFDC — including campaign member status designations, naming conventions, and data hygiene standards
• Build, test, and launch campaigns end-to-end in marketing platforms and SFDC — while continuously optimizing processes and standards for speed and quality
• Manage email deliverability, sender reputation, privacy regulations, and opt-out requirements — with a focus on growing the EMEA marketable database
• Lead Management:
• Define MQL/MQA routing rules, making modifications as the business evolves
• Debug lead and MQA routing issues, ensuring leads flow to the right reps across all segments and regions with minimal manual intervention
• Monitor MQL/MQA volumes, conversion rates, and system health — proactively identifying and resolving issues