Marketing Automation Specialist

Bizzdesign; Paris; On-site; EUR 60,000 - 80,000; Full time

Job summary

A global SaaS leader in Paris is seeking a Marketing Automation Specialist to enhance marketing performance and lead lifecycle management. The ideal candidate has 7+ years in B2B marketing automation, strong Salesforce skills, and knowledge of CRM systems. This role involves building automated workflows, optimizing campaigns, and ensuring data integrity. Join a fast-growing team and contribute to impactful marketing strategies. Submit your CV in English for consideration.

Qualifications

• 7–10+ years of experience in B2B marketing automation, preferably in SaaS.
• Proven background in marketing funnel design and lead scoring.
• Strong understanding of CRM systems like Salesforce.

Responsibilities

• Own and administer Salesforce Account Engagement (Pardot) and related MarTech tools.
• Build and optimize global lead lifecycle processes.
• Design complex, multi-step automated campaigns across personas.

Skills

B2B marketing automation

Marketing funnel design

Lead scoring

Pipeline conversion

CRM systems (Salesforce)

Data modeling

Multi-region automation strategy

Power BI

B2B attribution models

ABM tools knowledge

Tools

Salesforce Account Engagement (Pardot)

Looker

Job description

Bizzdesign is looking for a Marketing Automation Specialist to join our international Marketing Operations team. This is a strategic role for a technically strong marketing professional who can architect and scale automation across regions, ensuring campaign excellence, data integrity, and measurable growth impact.

Bizzdesign is a global SaaS leader in Enterprise Architecture and Strategic Portfolio Management. For more than 25 years, we’ve enabled the world’s largest organizations including Fortune 500 companies to make smarter decisions and drive transformation with confidence.

Headquartered in Enschede (Netherlands), and now strengthened by our acquisitions of Alfabet and MEGA International, Bizzdesign is a fast-growing team of 600+ professionals across 19 countries and 32 nationalities, working together to shape the future of enterprise transformation.

Our Culture

At Bizzdesign, we value trust over control, outcomes over hierarchy, and initiative over politics. You’ll work in a high-performing and intellectually curious environment where autonomy is expected, decisions are data-driven, and ideas move fast to execution. If you thrive in global, high-accountability teams and enjoy building systems that scale, this is your place.

The Role – What You’ll Do

As Marketing Automation Specialist, you will own and evolve our global marketing automation ecosystem. You will be responsible for engineering automated workflows, improving lead lifecycle management, and enhancing marketing performance through technology, data, and precision execution.

• Own and administer Salesforce Account Engagement (Pardot) and related MarTech tools
• Build and optimize global lead lifecycle processes, nurturing flows, and scoring models
• Ensure data integrity, segmentation accuracy, and CRM alignment with Salesforce
• Design complex, multi-step automated campaigns across personas, regions, and stages
• Develop progressive profiling strategies to improve funnel conversion
• Implement campaign attribution models to measure marketing ROI and pipeline impact
• Partner with Demand Generation teams to scale personalization through automation
• Define data hygiene and governance standards across customer touchpoints
• Build dashboards and campaign analytics using Salesforce, Power BI, and Looker
• Train and support marketers across the globe in MarTech best practices
• Continuously evaluate and integrate new MarTech capabilities (CDP, ABM, AI tools)

About You – What You Bring

• 7–10+ years of experience in B2B marketing automation, preferably in SaaS
• Proven background in marketing funnel design, lead scoring, and pipeline conversion
• Strong understanding of CRM systems (Salesforce), data modeling, and 3rd‑party integration
• Experience with multi-region automation strategy across EMEA/NA/APAC
• Advanced Power BI or dashboarding skills preferred
• Hands‑on experience with B2B attribution models and campaign analytics
• Familiarity with ABM tools (Demandbase, 6sense, or Terminus) is a major advantage
• Exceptional problem‑solving skills with a systems‑thinking mindset
• Fluent in English, French, and German (written and spoken)

This role is built for someone who loves precision, automation, and impact, a strategic thinker who also enjoys building and optimizing at scale.

Please submit your CV in English, as only this format will be reviewed.

Are you ready to start building your future with us?

Seniority level

• Associate

Employment type

• Full-time

Job function

• Marketing

Industries

• Software Development