Marketing Officer – Permanent Contract

Jobtailor; Paris; Sur place; EUR 42 000 - 62 000; Plein temps

Résumé du poste

Jobtailor in Paris is seeking a Marketing Operations professional to co-develop annual plans, deploy multichannel campaigns, and create content to boost awareness and lead generation. You will work closely with sales to align campaigns and optimize CRM usage.

The role requires 2–3 years in B2B marketing, strong writing skills, and proficiency with PowerPoint, Canva, Salesforce, and CMS. A pragmatic, collaborative mindset is essential for success in a consulting-like environment.

Qualifications

• 2 to 3 years in B2B operational marketing
• Experience deploying multichannel campaigns and/or sales enablement tools
• Knowledge of SEO/GEO and web writing
• Excellent writing and content-formatting skills; ability to present complex information clearly
• Proficiency with marketing production tools (PowerPoint, Canva, Salesforce, CMS)
• Strong lead-generation and targeting skills
• Collaborative with sales and consultants
• Curious mindset and pragmatic, business-oriented approach

Responsabilités

• Co-develop annual marketing plans and initiatives to raise awareness and accelerate lead generation and conversion
• Design, plan, and deploy multichannel marketing campaigns
• Produce and distribute content including web pages, articles, LinkedIn posts, emails, webinars, and testimonials
• Organize and participate in events with partners and clients
• Contribute to contact targeting and qualification in the CRM
• Prepare campaign briefs for the sales team
• Update sales tools and materials and coordinate marketing with sales and consultants
• Monitor market and competitor trends and report on performance

Connaissances

B2B Operational Marketing

Multichannel Campaign Deployment

Lead Generation

Content Writing

Sales Enablement Tools

SEO/GEO Knowledge

Analytical Skills

Project Management

CRM Contribution

Team Collaboration

Outils

PowerPoint

Canva

Salesforce

CMS

Description du poste

• Co-develop annual marketing plans and propose initiatives to increase awareness of our offerings, accelerate the generation and conversion of sales leads, increase customer value, and improve customer satisfaction
• Design, plan, and deploy multichannel marketing campaigns
• Produce and distribute related content, including web pages, expert articles, white papers, LinkedIn posts, email campaigns, webinars, and testimonials
• Organize and participate in events with partners and clients
• Contribute to contact targeting and qualification in the CRM
• Prepare campaign briefs for the sales team
• Contribute to updating sales tools and materials
• Manage and update the communication channels for the firm's areas of expertise
• Monitor market and competitor trends
• Track campaign performance, analyze results, and contribute to reporting
• Ensure effective operational coordination between expert consultants and the sales teams, reporting to the Marketing Manager

Requirements

• 2 to 3 years of experience in B2B operational marketing, ideally within a consulting firm, business services company, or finance-related environment
• Proven initial experience deploying multichannel marketing campaigns and/or sales enablement tools
• Knowledge of one or more of the following areas is a plus: tax, energy, real estate, and innovation
• Excellent writing and content-formatting skills, including the ability to present complex information clearly
• Proficiency with marketing production tools (PowerPoint, Canva, Salesforce, CMS, etc.)
• Knowledge of SEO/GEO and web writing
• Strong command of targeting and lead-generation processes
• Strong analytical and summarization skills, with excellent attention to detail
• Pragmatic, business-oriented approach
• Team player with a strong ability to collaborate with operational stakeholders, including sales professionals and consultants
• Proactive and autonomous approach to project management
• Curious mindset and strong interest in technology

Core Competencies

Demonstrates expertise in B2B operational marketing with a focus on multichannel campaign deployment, content creation, and lead generation. Proficient in utilizing marketing production tools and analyzing campaign performance to drive customer engagement and satisfaction.

Highest-signal resume keywords

• B2B Operational Marketing Experience
• Multichannel Marketing Campaign Deployment
• Content Creation and Formatting
• Lead Generation Processes
• Marketing Production Tools Proficiency

ATS Optimization Keywords

Hard Skills

• Multichannel Marketing Campaigns
• Lead Generation
• SEO/GEO Knowledge
• Analytical Skills
• Content Writing
• Campaign Performance Tracking
• Sales Enablement Tools
• Project Management
• Market Trend Analysis
• CRM Contribution

Soft Skills

• Collaboration
• Attention to Detail
• Proactive Approach
• Curiosity
• Team Player

Industry Keywords

• Consulting Firm
• Business Services
• Finance
• Tax
• Energy
• Real Estate
• Innovation

Tools & Technologies

• PowerPoint
• Canva
• Salesforce
• CMS