Growth Marketing

Jobtailor; Paris; Sur place; EUR 50 000 - 70 000; Plein temps

Résumé du poste

Jobtailor is seeking a Growth Marketing Specialist to optimize the Corporate France funnel within the Growth team, coordinating with Corporate Sales to set campaign priorities and align Growth with Sales.

You will manage campaigns across Meta, LinkedIn, and Google, drive lead generation and nurturing, and support events, product launches, and ARR growth in the Corporate segment.

Qualifications

• Experience using marketing automation and CRM tools to run campaigns.
• Strong copywriting and analytical capabilities.
• Ability to link Growth and Sales teams to drive pipeline.

Responsabilités

• Optimize the Corporate France funnel as part of Growth.
• Attend regular meetings with Corporate Sales to set campaign priorities.
• Act as the link between Growth and Sales teams.
• Identify right contacts for the Sales team.
• Launch activation campaigns, including enrichment, automation, sequences, and tracking.
• Manage inbound campaigns with agencies across Meta, LinkedIn, Google to generate qualified leads.
• Build and run nurturing campaigns for leads and contacts.
• Support Product Marketing during launches and usage campaigns.
• Support Marketing with events, webinars, and product launches.
• Grow ARR in Corporate France across the funnel: acquisition, activation, retention, upsell/cross-sell.
• Provide daily support to a sales org (BDRs, AEs, AMs).

Connaissances

Marketing Automation

Analytical Skills

Copywriting

Campaign Production

Lead Generation

Data Analysis

Performance Tracking

SQL

Strong English

Strong Communication

Creativity

Curiosity

Outils

Salesforce

HubSpot

Outreach

Intercom

Lemlist

Description du poste

• Optimize the funnel for the Corporate France segment as part of the Growth team
• Hold regular meetings with the Corporate Sales team to define campaign priorities based on field needs
• Act as the link between the Growth and Sales teams
• Identify the right contacts for the Sales team
• Launch activation campaigns, including enrichment, automation, sequences, and performance tracking
• Help manage inbound campaigns with the agency across Meta, LinkedIn, and Google to generate qualified leads
• Build and run nurturing campaigns for leads and contacts
• Support Product Marketing during product launches and usage campaigns aimed at users
• Support Marketing with events, webinars, and product launches
• Grow Doctrine's ARR in the Corporate segment in France across the entire funnel: acquisition, activation, and retention, including upselling and cross-selling
• Provide daily support to a sales organization comprising BDRs, Account Executives, and Account Managers

Requirements

• AI is used extensively in the role for campaign production, copywriting, analysis, and automation
• Proficiency with marketing automation, sales engagement, and CRM tools, including Salesforce, HubSpot, Outreach, Intercom, Lemlist, and more
• Understanding of how data flows between tools in order to create, challenge, and optimize customer and prospect journeys
• Excellent copywriting skills
• A desire to build sustainable strategies
• Strong analytical skills; SQL is a plus
• Strong communication skills
• Creativity and curiosity about user psychology
• Ability to work across teams and understand their respective priorities and challenges
• 2-3 years of experience, ideally in a tech environment
• Strong English proficiency is highly recommended, as it is regularly used internally

Core Competencies

Demonstrates expertise in optimizing marketing funnels and managing campaigns across various platforms, with a strong focus on collaboration between Growth and Sales teams. Proficient in marketing automation tools and possesses excellent copywriting and analytical skills to drive lead generation and retention strategies.

Highest-signal resume keywords

• Marketing Automation
• Salesforce
• HubSpot
• Copywriting
• Analytical Skills

Hard Skills

• Campaign Production
• Performance Tracking
• SQL
• Lead Generation
• Data Analysis

Soft Skills

• Strong Communication
• Creativity
• Curiosity

Industry Keywords

• Corporate Sales
• Lead Nurturing
• User Psychology
• Tech Environment
• ARR Growth

Tools & Technologies

• Sales Engagement Tools
• CRM Tools
• Outreach
• Intercom
• Lemlist