Marketing Operations Architect: Data, Compliance

SCOR; Paris; Sur place; EUR 90 000 - 110 000; Plein temps

Résumé du poste

SCOR is seeking a Marketing Operations Lead to establish and run the marketing operations function across P&C and L&H. You own the marketing automation ecosystem, ensure data quality, lead management, campaign execution, and governance.

You will partner with Marketing, IT, Compliance and Data Governance to standardize processes, enable scalable campaigns, monitor performance, and deliver reports to the Global Head of Marketing. GDPR-compliant practices are essential.

Qualifications

• 8 years minimum experience in marketing operations, CRM/marketing automation or related roles.
• Experience in B2B, financial services or (re)insurance is a strong plus.
• Hands-on expertise with Salesforce and a marketing automation platform (Pardot/Account Engagement, Marketo, HubSpot or similar).
• Solid understanding of data governance and GDPR/consent management requirements.
• Equally comfortable operating strategically (governance, KPIs) and hands-on (tool configuration, data hygiene).
• Ability to build processes and documentation from scratch in an evolving environment.

Responsabilités

• Lead the Marketing Automation Platform as Product Owner: configuration, campaign builds, workflows and integrations.
• Ensure real-time Salesforce synchronization with the automation platform and maintain data quality end-to-end.
• Define and enforce governance: roles, responsibilities and a standard campaign validation process.
• Centralize campaign sends through the authorized platform and ensure GDPR-compliant practices.
• Track KPIs and build/maintain the group performance dashboard; report to Global Head of Marketing.
• Own lead scoring, segmentation and nurture workflow design; ensure timely handoff to business teams.
• Develop a campaign governance playbook and train L&H and P&C contributors.

Connaissances

Marketing operations

CRM/marketing automation

Salesforce

Pardot/Account Engagement

Data governance

GDPR consent management

Stakeholder management

Process documentation

Formation

Master's degree in Marketing or equivalent

Outils

Salesforce

Pardot/Account Engagement

Marketo

HubSpot

Description du poste

SCOR is seeking a Marketing Operations Lead to establish and run the marketing operations function across P&C and L&H. You own the marketing automation ecosystem, ensure data quality, lead management, campaign execution, and governance.

You will partner with Marketing, IT, Compliance and Data Governance to standardize processes, enable scalable campaigns, monitor performance, and deliver reports to the Global Head of Marketing. GDPR-compliant practices are essential.