Global Head of Lifecycle Marketing & LiveOps

Scrambly; France; Sur place; EUR 120 000 - 180 000; Plein temps

Résumé du poste

Scrambly is seeking a Global Head of Lifecycle Marketing to own retention, CRM, lifecycle communications and LiveOps across all apps and geos. You’ll transform a large campaign estate into a clean, measured, always-on engine that delivers incremental revenue.

You’ll build and scale a data‑driven lifecycle program, lead a growing team, and push AI-native automation with MCP/Claude workflows to maximize value across in-app, email and push channels.

Qualifications

• 7+ years in lifecycle/CRM/retention marketing for consumer apps with leadership experience.
• Proven scale: managed lifecycle at consumer apps with millions of users across geos.
• Demonstrated track record of driving 7-figure monthly revenue or engagement via lifecycle and LiveOps.
• Experience with all three channels: in-app messages, email, and push at real volume.
• Strong CRM/messaging platform skills (Customer.io; Braze or similar).
• Advanced product-analytics skills (Mixpanel, Amplitude); self-serve analytics mindset.
• Fluency in English (C1+) across US, UK, CA and FR markets.

Responsabilités

• Own the whole lifecycle engine — retention, CRM, lifecycle comms, and LiveOps across every app and geo; build a team.
• Scale LiveOps revenue to 7-figure monthly territory within the first year, with incremental and attributable results.
• Map and clean the campaign estate; measure incrementality across funnel stages and channels; prune underperformers.
• Run a relentless testing program: 15+ A/B tests per week and 3 retargeting tests weekly.
• Build LiveOps into an evergreen engine with a standing events calendar and ongoing reactivation tests.
• Work in Mixpanel cohorts, funnels and retention curves; report clean readouts by app, geo and cohort.
• Make it AI-native: MCP/Claude workflows and AI automation inside Customer.io for scalable personalization.
• Operate with ownership; drive revenue improvements with minimal hand-holding.
• Collaborate with Product to set lifecycle goals quarterly and implement repeatable, data-driven cadences.
• Build and lead a high-performing retention/lifecycle/LiveOps team; stay hands-on as a player-coach.

Connaissances

Lifecycle marketing

CRM strategy

Team leadership

In-app messaging

Email campaigns

Push notifications

AI-driven growth

Outils

Mixpanel

Customer.io

Braze

Amplitude

Description du poste

Scrambly is seeking a Global Head of Lifecycle Marketing to own retention, CRM, lifecycle communications and LiveOps across all apps and geos. You’ll transform a large campaign estate into a clean, measured, always-on engine that delivers incremental revenue.

You’ll build and scale a data‑driven lifecycle program, lead a growing team, and push AI-native automation with MCP/Claude workflows to maximize value across in-app, email and push channels.