Senior Marketing Operations & Automation Lead

Scor; Paris; Sur place; EUR 90 000 - 120 000; Plein temps

Résumé du poste

SCOR is seeking a Marketing Operations Lead to establish and run the marketing operations function across P&C and L&H units. You will own the marketing automation platform, ensure data quality and real-time Salesforce integration, and implement governance and GDPR-compliant processes.

You will partner with Marketing, IT, Compliance and Data Governance to build scalable reporting, manage data models, and drive continuous improvement for campaigns and lead management.

Qualifications

• 8 years minimum of experience in marketing operations, CRM/marketing automation or related roles.
• Experience in B2B, financial services or (re)insurance is a strong plus.
• Hands-on expertise with Salesforce and a marketing automation platform (Pardot/Account Engagement, Marketo, HubSpot or similar).
• Solid understanding of data governance and GDPR / consent management requirements.
• Equally comfortable operating strategically (governance, KPIs) and hands-on (tool configuration, data hygiene).
• Comfortable building process, documentation and structure from scratch in an environment where marketing operations doesn't yet exist as a formal function.
• Rigorous, autonomous and able to bring clarity to an ambiguous, fast-evolving environment. Proven track record influencing and aligning cross-functional stakeholders: IT, Compliance, Data, and business teams.

Responsabilités

• Lead Marketing Automation Platform & Data initiatives across P&C and L&H.
• Define governance: roles, responsibilities, campaign validation processes, and centralized sends.
• Own lead scoring, segmentation and nurture workflow design; ensure timely handoff of qualified leads.
• Define and monitor marketing KPIs; build and maintain performance dashboards.
• Train and onboard contributors on tools, process and best practices; represent Marketing Operations in cross-functional forums.

Connaissances

CRM/Marketing automation

Salesforce

Pardot/Account Engagement

Data governance

GDPR compliance

Stakeholder management

KPIs & reporting

Formation

Master’s degree in Marketing or equivalent

Outils

Salesforce

Pardot/Account Engagement

Marketo

HubSpot

Description du poste

SCOR is seeking a Marketing Operations Lead to establish and run the marketing operations function across P&C and L&H units. You will own the marketing automation platform, ensure data quality and real-time Salesforce integration, and implement governance and GDPR-compliant processes.

You will partner with Marketing, IT, Compliance and Data Governance to build scalable reporting, manage data models, and drive continuous improvement for campaigns and lead management.