Marketing Operations Lead, Data & GDPR Governance

SCOR Group; Paris; Hybride; EUR 90 000 - 120 000; Plein temps

Résumé du poste

SCOR Group is seeking a Marketing Operations Lead to establish and run the marketing operations function across Property & Casualty and Life & Health units. You will own the marketing automation ecosystem, ensure data quality and governance, and drive KPI reporting and continuous improvement.

The role partners with Marketing, IT, Compliance and Data Governance to implement scalable, compliant campaigns, while delivering measurable business impact across SCOR’s global footprint.

Qualifications

• 8 years minimum experience in marketing operations, CRM/marketing automation or related roles.
• Experience in B2B, financial services or (re)insurance is a strong plus.
• Hands-on with Salesforce and a marketing automation platform (Pardot/Account Engagement, Marketo, HubSpot or similar).
• Solid understanding of data governance and GDPR/consent management requirements.
• Equally comfortable operating strategically (governance, KPIs) and hands-on (tool configuration, data hygiene).
• Ability to build processes and documentation from scratch in an environment where marketing operations is not yet formal.

Responsabilités

• Lead a benchmark of the marketing tech stack (Pardot/Account Engagement + Salesforce) and define path forward.
• Own the marketing automation platform as Product Owner: configuration, campaigns, workflows, integrations.
• Ensure real-time Salesforce-sync with the automation platform and data quality end-to-end.
• Define and enforce governance: roles, responsibilities and campaign validation processes.
• Centralize campaign sends through the authorized platform and ensure GDPR-compliant practices.
• Define marketing KPIs and build the Group performance dashboard; report to Global Head of Marketing.
• Own lead scoring, segmentation and nurture workflow design; ensure timely handoff of leads.
• Collaborate with IT, Compliance, Data Governance and business teams across P&C and L&H.

Connaissances

Marketing Ops

CRM/Marketing Automation

Data Governance

GDPR Compliance

Stakeholder Management

Formation

Master's degree in Marketing

Outils

Salesforce

Pardot/Account Engagement

Marketo

HubSpot

Description du poste

SCOR Group is seeking a Marketing Operations Lead to establish and run the marketing operations function across Property & Casualty and Life & Health units. You will own the marketing automation ecosystem, ensure data quality and governance, and drive KPI reporting and continuous improvement.

The role partners with Marketing, IT, Compliance and Data Governance to implement scalable, compliant campaigns, while delivering measurable business impact across SCOR’s global footprint.