Product Marketing Manager — Healthcare AI Platform

Nabla; Paris; On-site; EUR 60,000 - 90,000; Full time

Job summary

Nabla seeks a Product Marketing Manager to own positioning, launches, and adoption of its clinical AI platform for clinicians across the journey. You will own narratives for new features and drive activation via in-app and email campaigns, with segmentation and campaign design shaping adoption.

This hands-on PMM role requires data-driven testing, rapid iteration, and close collaboration with Product Marketing, Design, PM, Data, and Legal.

Qualifications

• 3-5 years in B2B product marketing, lifecycle marketing, or product-led growth marketing.
• Proven ability to craft positioning and messaging for product launches and to ship it yourself.
• Deep expertise across the full post-signup funnel (onboarding, activation, engagement, retention).
• Strong Product DNA, with sharp attention to user workflows and the details that shape the product experience.
• Strong strategic and analytical thinking, with the ability to translate data into insights and recommendations.
• Strong cross-functional collaboration skills; manage stakeholder expectations and align across teams.
• Track record of building and scaling programs that drove measurable growth in adoption and retention.
• Comfortable in a highly regulated healthtech industry with demanding clients and compliance requirements.

Responsibilities

• Own weekly in-app launch communications end-to-end.
• Define the positioning and messaging for each release and why it matters to clinicians.
• Design the in-app experience (placement, format, flow) for each launch.
• Validate messaging with PM, Design, and Product Marketing peers before shipping.
• Launch on time and coordinate across relevant teams.
• Track reach, engagement, and adoption and iterate based on results.
• Turn new releases into well-timed clinician communications across channels.
• Ensure programs comply with HIPAA and industry regulations.

Skills

B2B product marketing

Lifecycle marketing

Product-led growth

Positioning & messaging

Post-signup funnel

Product mindset

Cross-functional collaboration

Growth programs

Regulated industry

Tools

Userpilot

HubSpot

Looker

Tableau

Mixpanel

Amplitude

Job description

Nabla seeks a Product Marketing Manager to own positioning, launches, and adoption of its clinical AI platform for clinicians across the journey. You will own narratives for new features and drive activation via in-app and email campaigns, with segmentation and campaign design shaping adoption.

This hands-on PMM role requires data-driven testing, rapid iteration, and close collaboration with Product Marketing, Design, PM, Data, and Legal.